The Role of Data In Effective DAM Governance


Earlier this week, Tenovos, published an article I wrote for their blog, Data Driven Governance Techniques for DAM Success.  In the piece, I present three fairly typical DAM governance issues that I have encountered when dealing with consulting clients and how data was used to inform the governance committee to help resolve them.  I also offer some general advice about how to utilise data and also make the point that it is inadvisable to rely on it exclusively as a decision-making tool.

My core thesis is that governance processes should be based on empirical evidence and that rational arguments should underpin all decisions.  I note that it is common among many DAM consultants and commentators to talk in general terms about how DAM governance is a positive thing, without giving much in the way of specifics.  I suggest that where you encounter that sort of generalised advice, you press those who make it to give some tangible details that illustrate their point (if they genuinely have one).  Talking about the benefits of DAM governance is easy, living with the consequences of your actions is much harder:

Actionable data is essential for effective DAM governance. Although theoretically this can be collected externally from the DAM solution, for practical purposes, this should be built directly into the DAM. It is very easy for vendors and consultants to come up with platitudes and all-encompassing phrases that few will argue with, such as ‘governance is good’ and so on, but in the real world, DAM users must make potentially complex decisions and be ready to deal with the outcomes. In this article, I want to analyze how data can be used to support this process and enable far more effective DAM governance than might be possible if decisions are being made without empirical evidence to support them.” [Read More]


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