DAM Value Chain: Social Media – Part One

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This special feature has been written by DAM News contributing editor, Ralph Windsor.  See also Social Media Part 2 for the second part of this article.

Introduction
In our discussion of the DAM Value Chain, one of the topics mentioned as being of significance was Social Media. This is even more of a sprawling neighbourhood than Digital Asset Management, so to cover the subject adequately, I have split the article into two parts.

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