Attributes of Effective DAM Consultants – Experience

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This feature article was written by Ralph Windsor, DAM News editor and Project Director of DAM consultants, Daydream.  A follow-up article covering DAM initiative lifecycle expertise as it relates to consultants is also now available.

Recently, a client asked me to help them establish their own in-house DAM consulting operation to advise staff who were planning DAM initiatives. 

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  • All true! Also would like to add the DAM community of users the consultant is part of. It’s important for the consultant to recognize how these users perceive the DAM (i.e. repository, content hub, etc). The consultant likely knows more and should take the lead in presenting maximized use of the DAM. Thank you for this article, Ralph.

  • Another great read from Ralph! Depending on how many assets your organization has, you may have a DAM team consisting of more than 1-2 people who collectively possess all of these skills. It can be very difficult to find just one individual who possesses them all. Those of us in DAM who have been called “data entry specialists” should share this article!

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