DAM is a chess game, simple to learn but difficult to master
Tuesday May 10th, 2022 @ 4:00pm - 5:00pm Central Europe |
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Online |
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Not Specified |
During the last 2 years with the rise of e-commerce and rich digital content, the need of a DAM system has never been so important for all customers from various vertical markets. Who ever you are : brand, retailer, agency, cpg, pharma & packaging we have been hearing from many people across the globe struggling with DAM initiatives. Usually, it lacks management buy-in, strategy, resources, data modelling or vendor overpromising and underdelivering. It is time for some open conversations about the real issues and digital asset management advocates' problems. As they say, a problem shared is a problem halved.
With the help of Mark Davey, Founder of IQ EQUITY and the DAM Play Book, John Florance DAM Practice Manager at Risetime, Bulent Dogan President at CyanGate and Frédéric SANUY CEO of Activo we will go deep dive of what matters for customers in all the DAM Dimensions.
Mark will unveil the DAM Playbook during the session to compare DAM system from workflows, version control, users rights and permissions….