What Is Content Management?

In this article, CMS Watch’s Tony Byrne wades through the myriad of definitions used in ECM and poses one simple question, “What is content management?”

“I suspect the emphasis on ECM definitions stems from a disconnect. We have this all-encompassing term — Enterprise Content Management — that doesn’t reflect how marketplaces and real-life projects actually break out into very specific categories and disciplines, like Document Management, Web Content Management, Digital Asset Management, Information Architecture, E-discovery, Process Improvement, and so on.  I think there’s actually a deeper question that’s looking for an answer here. Let’s strip out “enterprise” and simply ask: What is Content Management?”  [Read More]

Share this Article: