Category: Digital Asset Management

As generative AI technologies evolve at breakneck speed—producing images, video, text and audio on demand—they pose fundamental questions for the future of traditional DAM systems.  If assets can be generated dynamically, personalised at scale, and versioned in real time, what becomes of the carefully structured repositories, metadata standards and governance …

The increasing demand for seamless digital experiences has placed Digital Asset Management (DAM) and Product Information Management (PIM) at the heart of modern digital content operations, marketing technology stacks, and product management strategies.  From AI-driven metadata tagging to omnichannel content distribution and integrated PIM solutions, the industry is advancing at …

This post has been kindly contributed by Elizabeth Keathley.  The 2024 DAM Salary Survey was conducted and authored by Elizabeth Keathley, Lisa Grimm, Deb Fanslow, and Jennifer Tyner.

In the attached report from the fourth collection of data using the survey questions first formulated …

As budgets become increasingly stretched, organisations – especially not-for-profit, academic and cultural institutions – may be looking to save costs on proprietary DAM software solutions, many of which come with a hefty licensing price tag.  Open-source software, although having gained traction over the last few decades via platforms such as …

As organisations increasingly rely on DAM systems to not only structure, store, and retrieve their digital assets, but also to license, distribute, and track their marketing and branding content, the need for clear, consistent, and widely adopted standards has never been greater.  With the advent of AI, which is increasingly …

This month’s editorial theme is DAM within GLAM (Galleries, Libraries, Archives and Museums).  As a long running stalwart of Digital Asset Management use, these industries have helped to forge DAM into the multi-functional platforms that we use today.  Many of the familiar terms and concepts we see in DAM can …

This month’s editorial theme is DAM Integration.  As our digital landscape becomes more and more interconnected via APIs, composable architectures and third-party integrations, DAM is ideally positioned – perhaps more so than ever – to fulfil its role as a centralised hub through which all content passes.  The last …

My colleague Ralph Windsor has recently written an article for French DAM software provider Wedia.  Entitled ‘Emerging Trends in DAM‘, this in-depth piece takes stock of the latest developments in Digital Asset Management, primarily focusing on the advent of artificial intelligence and its impact on automation, personalisation, …

This week’s highlighted position is for a Digital Asset Manager with global independent record, theatre and music publisher Concord, parent company of the legendary Stax Records label.  As a temporary role within the design department, the successful candidate will be responsible for establishing and maintaining a new DAM system.  Key …

This month’s editorial theme is DAM and the Digital Asset Supply Chain (DASC).  DAM and DASC are closely intertwined, playing complementary roles in the lifecycle of digital content.  DAM refers to the systems, processes, and technologies used to store, organise, manage, and retrieve digital assets like images, videos, documents, and …

DAM tool vendor Santa Cruz Software have just released a whitepaper written by my colleague Ralph Windsor.  The report explores a broad range of emerging DAM trends and technologies such as creative tool integration, cross-platform metadata synchronisation, and AI-assisted digital asset supply chain automation. Streamlined DAM Creativity: Integrating DAM Systems …

This month’s editorial theme is Metadata, DAM and AI.  As artificial intelligence technologies increasingly permeate into our everyday workflows and processes, its inquisitive tentacles reach ever further into our data.  When it comes to DAM, by far the most important data is that which sits at the core of …