DAM News Round-Up – 2nd September 2024
A selection of DAM-related articles from around the web, hand-picked by the DAM News editorial team.
Wedia Group advances digital asset management with Claude
This recent case study from AI solutions provider Anthropic showcases how DAM provider Wedia have leveraged AI to process and apply metadata to large volumes of images. Anthropic’s Claude platform is capable of generating and providing domain-specific metadata translations in over 20 languages, reportedly reducing metadata generation time by over 90%. Wedia are using Amazon’s Bedrock in tandem with Claude to provide a privacy-centric LLM solution that reduces brand risk.
DAM ROI: The Business Case for DAM
DAM vendor Acquia explore the different methods for calculating ROI – a key metric that’s often used to support a business case for DAM. The article quotes the usual calculations to demonstrate potential savings: X number of employees wasting Y amount of time searching for assets can cost your business Z dollars per year. As we’ve mentioned numerous times here on DAM News, although such quantitative ROI figures may look impressive on paper, they are all too easily identified and dismissed by senior stakeholders as spurious due to a lack of any real-world analytical data to back them up.
6 Considerations for an AI Governance Strategy
As artificial intelligence increasingly permeates into our everyday technology processes, the laws and regulations to ensure its correct usage are still playing catch-up. This recent post from privacy specialist Al Raymond explores the current risks surrounding AI adoption, including data breaches, violating IP or copyright laws, and producing results that are incorrect, misleading or ethically questionable. The article also provides a number of useful tips and pointers for developing your own AI governance framework covering policy, legal, personnel, monitoring and documentation.
Enhancing Brand Consistency with Advanced DAM Software Solutions
This recent post from DAM software provider Pica9 takes a look at the advantages of using a DAM system to take control of your organisation’s brand management. The article explains how centralisation is the key to brand consistency, and how this aligns with DAM’s ongoing role of providing a single source of truth. Benefits highlighted include asset discoverability, version control, collaboration, integration and workflow automation.
How Does DAM Fit into My Tech Stack?
Continuing with the theme of centralisation, this article from DAM consultants Stacks explains how the modern DAM system has evolved from a mere file repository to a centralised content hub that sits at the heart of your technology stack. The post also highlights how DAM has shifted from a standalone tool to a multi-purpose, scalable application that’s capable of integrating with numerous other platforms, including CMS, project management, marketing and creative software, helping to minimise errors, speed up time-to-market, reduce asset duplication and encourage content reuse.
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