WoodWing Release Elvis 4.0

One of our featured DAM Vendors, WoodWing, have released version 4.0 of the Elvis DAM solution.  The three main upgrades seem to be:

• Tighter integration with Content Station, WoodWing’s Flex based content creation and publication platform
• Upgrades to the core Lucene search engine to enable faster performance
• Linux server support

“With Elvis DAM 4.0, WoodWing ported the main server of Elvis DAM to Linux, enabling customers to integrate Elvis also in Linux-based environments. WoodWing will continue to add support for additional platforms throughout the year. Elvis 4.0 also features improvements for stability and ease-of-use. As an example, Java is now included in the installer, making installation and deployment much easier.” [Read More]

At this point in time, a lot of the action in the DAM market seems to be on closer integration with a range of different solutions.  In the case of multi-product or ‘suite’ vendors (such as WoodWing) it’s obvious they are going to concentrate on their own stuff first as it’s easier and helps cross-promote their full product range and leads to a more consistent experience for their users.

My expectation is this will start heading out into further external products soon.  How long before competitors start doing deals with each other to avoid the hassle and expense of developing features they are weaker at is a more tricky question, but this is an inexorable trend in our view.  Not everyone is going to be able to buy their way into extending their reach like North Plains appear to be doing, so this would seem like the next line of least resistance.

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