Content Analysis: Tactical Alternatives To A Full Information Audit

Kate Simpson, writing on FUMSI discusses a tactical alternative to a full information audit using Content Analysis to define the ‘landscape’ of the content in an existing repository that requires optimisation.  She identifies four key areas for a summary Content Analysis exercise:

• The ‘As Is’ Landscape
• Content and Usage Metrics
• Quality Evaluation
• Content Analysis Report/Summary

“a full information audit often seems like a lot of work when most of us already know what’s clogging up our intranets and websites and just want to get on with binning most of it, and designing a cleaner system with better, up-to-date and more useful content. So I thought I’d share a tactical approach I use as a consultant, which can be used either as part of a more detailed information audit process, or as a standalone piece of work that produces a useful ‘bottom-up’ reality summary of your content.” [Read More]

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