Yvan Cohen – The Incredible Value of DAM for GLAM
As part of our series on DAM within GLAM, Yvan Cohen, Co-Founder of LightRocket Enterprise, has kindly contributed an article that explores the profound significance of DAM systems within galleries, libraries, archives, and museums. While discussions around DAM often get bogged down with technical details and industry trends, the author urges us to take a step back in order to appreciate its broader mission: preserving and unlocking the value of archives. This dual purpose underscores the essence of DAM, especially in GLAM contexts, where it fosters connections across historical data and enables access to previously inaccessible archives.
“Beneath DAM’s nebulous jargon and slick marketing, there lies a profound bedrock of value and meaning that is often taken for granted, and sometimes overlooked (especially by organisations that don’t yet have a DAM). That value resides in a DAM system’s vocation to both preserve and release the value of archives.” [Read More]
Yvan explains how DAM’s key attraction is its ability to tag and organise digital assets effectively, ensuring reliable searchability and accessibility. While artificial intelligence offers potential in automating this process, the nuanced task of applying meaningful and contextually relevant tags remains largely a manual and specialised skill. For GLAM organisations, the careful curation and tagging of archives are indispensable for maintaining the integrity and usability of their collections.
“Viewed in this context, digital asset management feels part service and part serious mission. For GLAM clients, the DAM mission is about creating connections with and between elements of data and, more broadly, about opening up previously inaccessible archives from which we can learn so much.” [Read More]
The article highlights how DAM systems are more than mere tools; they are repositories of collective memory and identity. By safeguarding digital assets and enabling their discovery, DAM supports an ongoing dialogue with history, empowering users to learn from and build upon the past. Despite technological advancements, the article explains how the foundation of a robust DAM lies in its simplicity: securely storing archives, ensuring accessibility for authorised users, and facilitating efficient workflows. In this way, DAM systems serve as bridges between the past and the future, fostering innovation and informed growth.
You can read the full article at the link below.
https://digitalassetmanagementnews.org/features/the-incredible-value-of-dam-for-glam/
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