Feature Article: Jeff Olsen on Eliminating Digital Silos via Integrated DAM and PIM
This contribution from Canto’s Senior Product Manager, Jeff Olsen, argues that separate Digital Asset Management (DAM) and Product Information Management (PIM) systems, though helpful, create dual sources of truth that hinder workflow automation and collaboration. Disconnected systems force teams to manually bridge gaps, wasting time and increasing risk of errors.
“This separation creates artificial barriers between related content, forcing teams to navigate multiple systems and manually connect product information with its corresponding visual assets. The potential for powerful, automated workflows remains unrealized, trapped between system boundaries rather than driving business outcomes.” [Read More]
Jeff proposes that the real solution lies in unifying DAM and PIM into a single, integrated platform, and explains how this approach eliminates silos, offering a single source of truth for all stakeholders. This allows for streamlined workflows, consistent brand messaging, faster time-to-market, and enhanced collaboration across teams and partners. By automating content distribution and ensuring alignment between assets and product data, companies can shift focus from administrative tasks to strategic initiatives.
“Measurable business impact emerges from this integration almost immediately. Employees previously dedicating hours every week to content management tasks can redirect those hours toward revenue-generating activities. Cross-functional collaboration accelerates when product marketing teams can instantly align visual assets with technical specifications without manual transfers between systems.” [Read More]
The article highlights that beyond operational efficiency, integrated DAM and PIM systems provide a competitive edge in a rapidly evolving digital landscape. Brands with unified systems are more agile, responsive, and consistent—key drivers of customer trust and revenue growth. Jeff convincingly argues that integration is no longer optional but essential for businesses to thrive in today’s information-driven market.
You can read the full article at the link below.
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