Feature Article: If All Roads Lead to Rome, The Path to Your DAM Shouldn’t Be a Diversion
As part of last month’s editorial topic on user adoption challenges within DAM, Andreas Michalski, CEO and Founder of CI HUB, explores how simplicity and ease of use are pivotal factors in attaining improved access and increased usage of an organisation’s DAM system. Andreas explains how attempts at maintaining a single source of truth within an often complex DAM system can be hampered and ultimately eroded by users turning to alternative platforms such as Dropbox and Google Drive.
“After all, it takes just one salesman to save every asset he needs to his desktop, and keep them for the next 3 years of pitches and presentations, for a new ‘truth’ to exist. Sometimes, an entire department rebels, perhaps under pressure to get things done by ‘hook or by crook’, and hoping to ask for forgiveness later rather than permission to create their own file system.” [Read More]
The article continues by highlighting how improved interaction and adoption can be achieved via seamless DAM integrations and the provision of distraction-free access from users’ existing workflows and desktop applications.
“Enabling DAM access through a desktop app significantly reduces the barrier of entry for new users. There’s no need for onboarding or training when the user simply opens their Mac OS Finder or Microsoft Explorer to find their DAM waiting for them. Without the need to log in each time, hop between browser windows or download and reupload assets, even the most tech-averse team members can get started with ease.” [Read More]
You can read the full article at the link below.
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