Feature Article: How DAM Drives Smarter Social Content Distribution
Andrew Fingerman, CEO of DAM software provider PhotoShelter has recently contributed an article that highlights the increasing demand for speed and authenticity in the digital content landscape, and how DAM systems can empower brands to meet these expectations. The article also contains numerous practical examples illustrating DAM’s transformative potential across industries such as sports and education.
Andrew opens by contextualising the pressures faced by marketers and the consumer expectation for real-time engagement. This provides a strong foundation for introducing DAM systems as a solution, and by emphasising not just the efficiency benefits but also the enhanced collaboration and engagement opportunities, he highlights the broadening appeal of DAM tools.
The sports example is particularly compelling, showcasing how DAM systems are effective in streamlining workflows to enable social teams to share highlights almost instantaneously. The description of a game-winning goal being shared before the player reaches the locker room demonstrates the practical value of DAM in creating memorable fan experiences. The inclusion of measurable outcomes, such as increased social reach and sponsorship opportunities, strengthens Andrew’s argument.
“The game might end when the clock hits zero, but for social teams, the intensity begins hours before a game; the pressure remains high through every minute of action; and the job continues long after the last player leaves the field. Fans expect pregame arrival content, highlights, photos, clips, and post-game stories immediately.” [Read More]
Similarly, the education sector example highlights DAM’s adaptability in fostering authentic connections during critical moments like student recruitment. The focus on real-time, relatable content as an alternative to traditional brochures is timely and should resonate with younger, tech-savvy audiences.
Andrew’s take on social analytics adds depth, showing how insights can drive smarter content engagement strategies, and by pairing analytics with DAM systems, brands can refine their campaigns and repurpose effective content, ensuring efficiency and impact.
“By analyzing engagement metrics, audience behaviors, and content performance, brands can see which posts spark the most attention and why. When paired with a DAM system, social analytics become even more powerful, offering a comprehensive view of how assets perform across platforms and empowering teams to refine their approach and repurpose their best-performing content to maximize its impact.” [Read More]
Tools like Socialie are well-integrated into Andrew’s narrative and offer practical examples without overshadowing the core message. The article concludes by reinforcing the importance of speed, authenticity, and precision in modern marketing and digital content supply chains.
You can read the full article at the link below:
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