Feature Article: 5 Questions about AI to a CPO: Kevin Souers, Aprimo
In this second instalment of our new interview series, visual tech expert Paul Melcher questions Aprimo‘s CPO Kevin Souers about his motivations, insights and experiences of introducing AI-powered solutions into their platform. Kevin explains how Aprimo is fully embracing emerging AI technologies and offering numerous features including background removal and semantic search.
“Early on, Aprimo identified foundational generative AI services for investment that we are now able to build new capabilities on rapidly. This forward-thinking approach has proven successful as the market and use cases have evolved. We’ve now added to those capabilities with our announcement last week of the acquisition of Personify XP, which uses machine learning to identify the ideal personalized digital experiences and underlying content for known and anonymous visitors to digital properties.” [Read More]
Kevin shares the reasons behind which solutions Aprimo choose to release first, explaining how their early adoption of computer vision, machine learning and AI-assisted process automation has helped them deliver a roadmap based on fast-moving customers and their immediate needs. Moving into the new era of generative AI has seen Aprimo push their feature-set further, with the introduction of AI-generated metadata and customer-configured contextual reviews.
The interview concludes with Kevin explaining how Aprimo are using a combination of both proprietary and trusted AI models to ensure customer privacy and intellectual property protection, and how the new wave of GenAI technology is enabling DAMs to realise significant value gains in terms of asset discoverability, modular content, self-service content localisation, and rule-based editing.
“In the past, the adoption of embedded editing tools by individual business users has been low, as they often prefer more sophisticated desktop creative apps or just to rely on creative teams. However, the game has changed with AI-powered capabilities that can be invoked at scale FOR users rather than BY users. This systematic enterprise-level usage is how companies achieve the 30-50% capacity increases analysts project with the generative AI evolution.” [Read More]
You can read the full article at the link below.
https://digitalassetmanagementnews.org/features/5-questions-about-ai-to-a-cpo-kevin-souers-aprimo/
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