Contributor Article: Craig McDonogh on Consumer Trust in AI-Generated Imagery
As part of our editorial theme on DAM and Generative AI, Craig McDonogh from image optimisation and delivery provider Imgix has contributed an article exploring the paradox of AI-generated imagery in marketing: despite widespread consumer scepticism, these images are remarkably effective. While 90% of consumers want to know if an image is AI-generated, most struggle to tell the difference — a study found people could only correctly identify AI-generated faces 48.2% of the time.
Consumers cite concerns about authenticity, trust, and fairness. AI images are often either too perfect, creating an uncanny effect, or contain subtle errors like extra fingers, fuelling mistrust. Ethical concerns also arise, especially in industries like fashion, where AI is seen to replace human models and creatives.
“Interestingly, others find AI-generated images suspicious for the opposite reason: they contain subtle but glaring flaws. AI models still sometimes struggle with anatomical accuracy, occasionally producing people with extra fingers, glitchy or duplicated features, or limbs that bend in unnatural ways. These inconsistencies reinforce the perception that AI-generated visuals are less trustworthy than real photographs.” [Read More]
Craig explains how AI imagery continues to grow in use due to its cost-effectiveness and flexibility. Brands benefit from the ability to generate tailored visuals quickly and at scale, outperforming traditional photography in many areas, whilst AI-generated faces are often rated as being more trustworthy than real ones.
The article suggests a hybrid approach may be most effective, combining real photography with AI enhancements such as retouching, resolution boosts, or personalised adaptations. This blend can deliver authenticity and efficiency, especially in sectors where visual accuracy is critical, such as e-commerce and real estate, where consumers want to see exactly what it is they’re buying.
“For businesses, the challenge isn’t whether to use AI — it’s how to use it in ways that align with audience expectations. The brands that succeed will be those that find the right balance between AI-generated and human-created content, leveraging AI’s efficiencies while maintaining trust and authenticity.” [Read More]
Ultimately, while consumer concerns are valid, the undeniable performance and practicality of AI imagery make it a powerful tool. Brands must focus on transparency and thoughtful integration to maintain trust while capitalising on AI’s strengths.
Craig provides a well-structured and balanced viewpoint, acknowledging consumer distrust while presenting a convincing case for AI imagery’s continued rise. The inclusion of statistics and real-world examples help to offer a nuanced perspective and practical advice for brands.
You can read the full article at the link below.
Share this Article: