Website Content Specialist
Bose |
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Framingham, MA, USA |
The website content specialist will assist with the planning and day-to-day execution of campaign assets on Bose.com and Automotive.bose.com. Responsibilities include:
- Support the development of activation plans, briefs, deliverable lists, and the communication of said plans to various stakeholders
- Update shared planning calendars and content requirement documents
- Assist in the auditing of site content and replacement of content due to business or license expiration needs
- Contribute to content and SEO optimization ideas to improve conversion and user experience, leveraging available assets and user generated content such as reviews
- Collaborate with the media and partnerships team to include content creator assets into the site experience and align activities with social editorial calendar
- Assist team in the creation and editing of presentation content for meetings and workshops including materials related to strategies, performance, and proposals
- Participate in working sessions with note taking and action item documentation and follow up
- Perform walk-the-store and QA audits of regional site experience to identify unintended experiences, bugs, and opportunities for content optimizations
- Gather various assets from DAM and work with digital librarian and integrated program managers to ensure all asset types and sizes are available or created for site as requested
- Bachelor’s Degree
- Proficient in Microsoft tools, especially PowerPoint and Excel
- Familiarity with Project Management, CMS and DAM systems - specific experience with Jira and Smartsheet beneficial
- 3-5 years of marketing experience in Ecommerce / DTC marketing or digital production, some familiarity with website development
- Comfortable retrieving and comprehending data to inform decisions and recommendations
- Passion for customer centric experiences
- Effective project management skills, supremely organized and detail-oriented
- Innately curious, constantly seeking information and answers
- Driven to solve problems and move quickly, propensity for action
- Developing comfort with navigating ambiguity
- A passion for music and culture