Website Content Specialist

• Support the development of activation plans, briefs, deliverable lists, and the communication of said plans to various stakeholders
• Update shared planning calendars and content requirement documents
• Assist in the auditing of site content and replacement of content due to business or license expiration needs
• Contribute to content and SEO optimization ideas to improve conversion and user experience, leveraging available assets and user generated content such as reviews
• Collaborate with the media and partnerships team to include content creator assets into the site experience and align activities with social editorial calendar
• Assist team in the creation and editing of presentation content for meetings and workshops including materials related to strategies, performance, and proposals
• Participate in working sessions with note taking and action item documentation and follow up
• Perform walk-the-store and QA audits of regional site experience to identify unintended experiences, bugs, and opportunities for content optimizations
• Gather various assets from DAM and work with digital librarian and integrated program managers to ensure all asset types and sizes are available or created for site as requested

• Bachelor’s Degree
• Proficient in Microsoft tools, especially PowerPoint and Excel
• Familiarity with Project Management, CMS and DAM systems - specific experience with Jira and Smartsheet beneficial

• 3-5 years of marketing experience in Ecommerce / DTC marketing or digital production, some familiarity with website development
• Comfortable retrieving and comprehending data to inform decisions and recommendations
• Passion for customer centric experiences
• Effective project management skills, supremely organized and detail-oriented
• Innately curious, constantly seeking information and answers
• Driven to solve problems and move quickly, propensity for action
• Developing comfort with navigating ambiguity
• A passion for music and culture

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