Vice-President, Product Marketing

• Drive product marketing direction for GeoComply, collaborating with other teams such as Product, Commercial organization, Strategy and Finance
• Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for GeoComply’s product offerings
• Educate the market about GeoComply’s core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations and technical blogs, driving views of that content.
• Educate sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings.
• Work with the partner teams to develop solutions that support GeoComply’s GTM plays and deliver value to customers.
• Develop and activate GeoComply’s core use case messaging and positioning
• Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
• Nurture and leverage relationships with key industry thought leaders, influencers and key strategic customers and partners to help increase market awareness about GeoComply.
• Define team’s strategy, budget, hiring, goals and KPIS to build and measure team results.
• Provide input about product priorities and goals to Product Management
• Use customer, partner and competitive research to influence product strategy and drive effective messaging.
• Develop and own product positioning, messaging and value propositions that differentiate GeoComply solutions in the marketplace
• Drive Pricing strategy in close collaboration with Finance, Sales and Product
• Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using GeoComply.
• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
• Conduct ROI/TCO analysis and develop content to help customers make the business case for GeoComply, in partnership with Product and Finance
• Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.
• Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

• 10-15 years of experience in product marketing and related marketing functions in the software industry, preferably within an area of application development.
• 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.
• Experience building trusted relationships with executive sponsors and end users.
• Technical background or clear understanding of anti-fraud products is a plus.
• Experience with enterprise B2B Saas within the Fintech industry is required.
• Experience supporting an Integrated GTM motions that includes sales, channel and services partners, strategic alliances and technology ecosystems.
• Bachelor’s degree in marketing, business, or related area; MBA is a plus.
• Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
• Able to coordinate across many teams and perform in a fast-moving startup environment.
• Proven experience being self-directed and working with minimal supervision.
• Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers.
• Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.

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