Sr Specialist Social Media and Content Strategy

The Sr. Specialist of Social Media and Content Strategy will lead our Content Center of Excellence digital asset management system. and spearhead social media content creation using Canva Pro and similar tools.

This role is critical in driving our content goals of enhancing content quality, consistency, compliance, efficiency, speed to market, effective asset management, extending content lifecycles, and ensuring consistent messaging across all platforms.

The value you’ll bring to the team:

Lead the implementation and ongoing management of digital marketing creative assets into our digital asset management (DAM) system, ensuring it meets the organization's goals across different regions and departments. These include social media, blogs, emails, download guides, and other forms of digital media.

• Help enforce standard operating procedures and governance models for digital marketing content in our digital asset management to ensure consistency and compliance across the organization.
• Provide training and support to our digital marketing team members and stakeholders on effectively using the DAM system, ensuring widespread adoption and proper usage.
• Utilize Canva Pro to design visually appealing and brand-consistent toolkit graphics for use across various social media platforms including posts, stories, carousels and reels.
• Create and curate engaging content that resonates with our target audience, including posts, stories, and videos.
• Ensure all social media content aligns with our brand identity, voice, and messaging standards.
• Develop strategies to increase audience engagement, including interactive posts, polls, and Q&A sessions.
• Monitor social media performance metrics and provide regular reports on engagement, reach, and effectiveness of content strategies.
• Keep abreast of the latest social media trends and best practices, incorporating them into our content strategy as appropriate.
• Collaborate with internal stakeholders, o ensure content accuracy and relevance.
• Regularly gather feedback from the audience and adapt content strategies to improve engagement and effectiveness.
• Stays updated on social media trends and educates marketing, communications, and other team members on trends and best practices to continually elevate social media engagement.
• Attends and participates in departmental meetings and may represent the department on cross-functional teams and/or leadership meetings.
• Work with cross-functional teams to build out the editorial calendar.
• Monitor and generate content analytics reporting. Provide ongoing proactive learning and optimization opportunities for team members by actively using analytical tools.
• Communicate updates on ongoing projects and outstanding questions/requests while raising concerns on projects that could impact the digital team or priorities. Identify issues, manage stakeholder expectations, and offer recommendations for creative solutions or workarounds based on knowledge of priorities, development roadmap, and contributing factors.

KNOWLEDGE AND SKILLS REQUIRED:

• Proven experience with digital asset management systems.
• Strong understanding of social media marketing strategies and best practices.
• Excellent verbal and written communication skills
• Proven ability in collaboration, problem-solving, using data to derive solutions, communications, and presentations, and operating successfully despite uncertainty or ambiguity.
• Proven ability to successfully manage concurrent projects, work in a fast-paced and complex environment, execute large projects, and work under multiple and competing deadlines.
• Excellent presentation skills and the ability to build rapport and relationships with leaders and team members.
• Ability to manage and set expectations throughout content lifecycles to ensure consistency and quality in deliverables.
• Proven ability in producing successful content and performance.

EDUCATION AND EXPERIENCE REQUIRED:

• Bachelor’s degree in Marketing, Business, Communications, English or related field and 4 years of experience.
• 2+ years’ experience in social media and content strategy experience preferred

EDUCATION AND EXPERIENCE PREFERRED:

• Experience working in health care or corporate setting preferred

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