Senior Manager, Marketing Tech Transformation

Job Description Summary:

Reporting to the Director, this role contributes to the evolution of the MarTech / AdTech ecosystem, with Adobe at its core, from current to target state. The Senior Manager manages program processes, methodologies, and governance structures, while identifying risks and facilitating meetings. They spearhead the development and execution of executive and broader stakeholder socialization, enhancing engagement and promoting transparency. Working closely with marketing and IT teams, they implement, integrate, and optimize marketing technologies across key functions to accelerate business outcomes.

Job Description:

The Marketing Technology Transformation Senior Manager manages the implementation and optimization of transformative marketing technology initiatives, bridging marketing and IT teams, to maximize investment, adoption and utilization of marketing capabilities.

Reporting to the Director, this role contributes to the evolution of the MarTech / AdTech ecosystem, with Adobe at its core, from current to target state. The Senior Manager manages program processes, methodologies, and governance structures, while identifying risks and facilitating meetings. They spearhead the development and execution of executive and broader stakeholder socialization, enhancing engagement and promoting transparency. Working closely with marketing and IT teams, they implement, integrate, and optimize marketing technologies across key functions to accelerate business outcomes.

Additionally, the Senior Manager identifies emerging technologies and trends in the MarTech / AdTech space, initiating and managing pilot programs to test new capabilities. They analyze results of these programs and recommend scaling successful innovations across the organization.

This position ensures the organization stays current with marketing technology advancements while maintaining scalability and sustainability of capabilities.

Responsibilities:

This role requires a balance of technical knowledge, project management skills, and interpersonal abilities to effectively drive marketing technology transformation in a matrixed environment.

MarTech Acumen

• Demonstrate solid understanding of Marketing and Advertising Technology, with practical Adobe experience.
• Understand journey-based lifecycle marketing and advise on integrating real-time marketing triggers with omnichannel journeys.
• Communicate complex technical concepts clearly to diverse audiences.
• Manage pilot programs for new marketing technologies, analyzing results and recommending wider implementation.
• Optimize the MarTech / AdTech ecosystem, aligned with organizational goals.
• Support AI and automation adoption across marketing functions to improve efficiency.
• Identify opportunities for process automation and data integration.
• Develop and document standard operating procedures and best practices for marketing technology utilization.

Program Management and Optimization

• Advance transformative initiatives in a matrixed organization, maintaining strong relationships across marketing and IT teams.
• Implement and manage program processes, methodologies, and governance structures.
• Define scope, goals, and deliverables in collaboration with stakeholders.
• Monitor and report on project progress, performance metrics, and key milestones.
• Facilitate collaboration and communication among team members and stakeholders.
• Create and maintain a cross-functional transformation roadmap.
• Evaluate and prioritize new transformation opportunities, maintaining a program backlog.
• Identify areas for improvement and implement plans to enhance efficiency.

Executive Socialization and Communications

• Create briefing materials explaining transformation vision, key decisions, and progress.
• Translate technical capabilities into clear marketing and business use cases.
• Support stakeholder management strategy and ensure consistent communication across workstreams.

Qualifications and Requirements:

• Bachelor's degree in marketing, business administration, computer science, or a related field; relevant certifications (e.g., project management, marketing technology) are a plus.
• 7+ years of experience in marketing operations, marketing technology implementation, or digital transformation initiatives.
• Strong understanding of marketing technologies, platforms, and data management practices, including marketing automation, CRM, CDP, analytics, and related tools.
• 5+ years of relevant Marketing Technology experience, including Adobe and Salesforce
• Project management skills and experience in executing cross-functional technology initiatives.
• Proficiency in data analysis, process mapping, and process optimization techniques.
• Excellent communication, stakeholder management, and leadership skills.
• Ability to work collaboratively with cross-functional teams and manage multiple priorities effectively.
• Analytical and problem-solving abilities to identify opportunities for optimization and drive continuous improvement.
• Knowledge of agile methodologies, change management principles, and training strategies.
• Excellent team leadership, communication and coaching skills, with proven experience managing cross-functional stakeholders
• Hard working and able to quickly adapt to new environment and demands
• Growth mindset with an orientation to solutioning
• Strong problem-solving and analytical abilities, with a keen attention to detail
• Desire to accelerate the transformation team trajectory through a challenging and rewarding experience

Preferred Qualifications:

• Technical proficiency: experience working with Adobe, content management systems (CMS), digital asset management (DAM) platforms, and other marketing technology.
• Strong analytical skills: proficiency in analyzing data and metrics in conjunction with sounds judgment to make critical decisions.
• Financial acumen: understanding of payments industry and ROI to inform prioritization of initiatives.
• Experience in financial services / payment industry is a plus

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