Specialist, Digital Platforms

Position Purpose and Summary

The Digital Platforms Specialist advances the mission and vision by faithfully sharing the story of Trinity Western and inviting people to participate in the life of the University, leveraging creative and technical skills to create positive and engaging user experiences across web-based digital platforms.

Key Areas of Responsibility

Platform Development & Design

• Assist with developing, designing, and deploying web-based assets across institutional platforms such as TWU.ca, Unbounce, SharePoint, Marq, and Appspace.
• Train and coach web users on the University’s primary CMS platform (Drupal) while providing helpful guidance, resources, and ongoing user training opportunities.
• Conduct quality assurance and usability testing to ensure optimal performance across browsers, operating systems, and devices.
• Identify emerging digital and website platform needs and opportunities across the organization and recommend optimal solutions to manage existing and potential challenges.

Website Development & Deployment

• Work with various areas and departments across the University via the primary ticketing platforms (TeamDynamix) to ensure website content is accurate, relevant, and updated.
• Assist with translating organizational strategy into action by creating compelling and engaging digital assets (i.e., web pages, landing pages) that help the University meet stated goals.
• Work with fellow marketing services team members to activate web-based marketing projects, contributing ideas and recommendations for creating effective marketing campaigns.
• Ensure brand, usability, and accessibility standards are maintained across website platforms.
• Maintain an active working knowledge of available content within the digital asset management (DAM) platform to support curating and creating web-based deliverables.

Digital Platforms Administration

• In coordination with the Associate Manager, Digital Platforms, provide administrative support for the primary website while supporting additional web-based digital platforms.
• Provide technical and administrative support for assigned organizational web-based platforms.
• Serve as an ambassador for assigned organizational digital platforms across the University.
• Work alongside I.T. to proactively support web accounts, web hosting, domain names, routine web maintenance, and other web infrastructure requirements.
• Contribute to the documentation and implementation of digital procedures and best practices.
• Provide guidance and support to student workers (i.e., web associates) and contractors.
• Ensure brand and messaging consistency according to published University brand standards.
• Maintain proactive communication regarding project status with internal team members.
• Participate in project meetings as necessary to ensure successful and timely execution.

Project Coordination & Administration

• Ensure web projects are delivered according to agreed-upon quality and timeline expectations.
• Successfully coordinate digital projects, ensuring a smooth and continuous project workflow.
• Administer project and task management daily in project management platform (i.e., Wrike).

The Person

Skills & Abilities

• Creative thinker with the ability to develop innovative and effective creative solutions.
• Strong visual design approach and style without sacrificing usability and information flow.
• Proficient at basic website development within common web management platforms (i.e., Drupal, Unbounce).
• Demonstrated proficiency with Adobe Creative software (i.e., Photoshop, InDesign, Illustrator).
• Emerging understanding of user experience (UX) and user interface (UI) design implementation.
• Basic understanding of web-based digital marketing tactics (i.e., on-page SEO, content marketing).
• Basic understanding of Google Analytics (GA4) set-up, monitoring and performance management.
• Ability to execute within established process and framework but able to adapt as needed.
• Problem solver with an ability to synthesize information quickly and deploy effective solutions.
• Calm demeanour with a bias for action and taking the initiative to ensure results.

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