Social and Digital Media Content Specialist (Hybrid)

Stanford Medicine is seeking a Social and Digital Media Content Specialist. This individual will report into the Director of Digital Media and will partner with the team and other groups on planning, coordinating, monitoring, and building a digital community across several platforms.

Duties include*:

• Produce visually compelling and engaging content, such as graphics, photos, GIFs, videos, and written content for our website and social media platforms, including but not limited to Instagram, Twitter, LinkedIn, Facebook, and emerging platforms.
• Work with digital media team to engage users, increase audience, and grow channels. Optimize content delivery strategies; build content topics, tailor content to outlet platform, target specific audiences, and make editorial decisions.
• Manage social listening efforts to monitor comments and online conversations. Respond to reputation risks by taking appropriate action and recommend solutions.
• Compile data, analyze and report on social media use and trends. Analyze how content is performing and create reports with recommendations to management.
• Build support for social initiatives among internal stakeholders by acting as internal advocate for digital community efforts, building support and driving digital best practices.
• Contribute to overall development and refinement of digital community strategy, and innovative social initiatives by proposing and implementing recommendations. Stay up to date on best practices and emerging trends in social media.
• Help team manage and organize digital assets such as photography, video, audio files, b-roll footage for media requests.
• Provide customer service to constituents across digital channels; Represent organization to constituents, campus, media.
• May supervise interns, entry-level staff, and volunteers.

* - Other duties may also be assigned.

EDUCATION & EXPERIENCE (REQUIRED):

Bachelor's degree and minimum 2 year of relevant experience or a combination of education and relevant experience.

KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):

• Multidisciplinary creative portfolio demonstrating proficiency in content creation, video production, photography, graphic design, and copy writing.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar, and ability to adapt to different brand tones.
• Experience using design tools like Figma, Adobe Illustrator, and video editing tools like Adobe Premiere, Final Cut Pro, and CapCut.
• Familiarity with social media publishing platforms, analytics tools, and monitoring and listening tools (such as Khoros, Hootsuite, Google Analytics, Cision).
• Ability to build lasting relationships and strong communities, customer focus.
• Knowledge of the web, technology, social platforms, current and future trends.
• Highly organized and creative.
• Ability to work independently to meet expected deadlines and schedules.
• Demonstrated team player.

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