Senior Digital Content Strategist
Dana-Farber Expired |
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New England States, USA |
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Overview
Reporting to the Associate Director, Digital Content, the Senior Content Strategist will work in collaboration with leaders of our digital content, development and analytics, and digital health innovation teams to help organize, evaluate, and improve content across digital properties on Dana-Farber’s main digital properties and other approved Institute digital properties. The Senior Content Strategist will lead the definition of content best practices and user experience strategies.
This role is part of the broader Branded Content and Creative Services team, which is part of the Communications and Marketing Department. It is a critical role in ensuring Dana-Farber’s digital presence is delivering positive user experience that enhances Dana-Farber’s overall reputation.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
This position's work location is fully remote with occasional time on-campus. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).
Responsibilities
Content Strategy
Reporting to the Associate Director, Digital Content, the Senior Content Strategist will work in collaboration with leaders of our digital content, development and analytics, and digital health innovation teams to help organize, evaluate, and improve content across digital properties on Dana-Farber’s main digital properties and other approved Institute digital properties. The Senior Content Strategist will lead the definition of content best practices and user experience strategies.
This role is part of the broader Branded Content and Creative Services team, which is part of the Communications and Marketing Department. It is a critical role in ensuring Dana-Farber’s digital presence is delivering positive user experience that enhances Dana-Farber’s overall reputation.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
This position's work location is fully remote with occasional time on-campus. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).
Responsibilities
Content Strategy
- Provide content leadership through application design and user experience design for current and future approved ECMS-based digital properties. This includes:
- Stakeholder alignment
- User and application research
- Content audits
- Content strategy and modeling
- Experience design
- Information architecture
- Governance and workflows
- Prioritized recommendation and action plan
- Provide direction and oversight to team members supporting content program execution and guide their efforts through the entire project lifecycle.
- Advise on defining and revising digital standards and style guides based on user-centered content best practices and DFCI design and editorial standards.
- Work with Associate Director of Digital Content and analytics team to establish and monitor key performance indicators (KPIs) for assigned ECMS-based digital properties.
- Analyze content data and apply SEO techniques to optimize existing content.
- Apply UX-informed principles to improve user journeys, navigation, and overall engagement on the website.
- Identify and facilitate solutions for content and usability problems, including broken links, functional errors, formatting issues, and performance bugs.
- Regularly monitor and review industry trends to recommend solutions for improving webpages, navigation, search, and other key digital application and experience features.
- Lead Digital Asset Manager (DAM) Administration for existing and new properties including:
- Onboarding new instances
- Training and mentoring of DAM users and administrators
- Integration of DAM with existing and new properties
- Troubleshooting and advising on DAM usage
- Bachelor’s Degree or equivalent.
- 7 years of experience in website content management, digital project management, content strategy, or related areas.
- Proven ability to develop and manage digital content programs through the entire lifecycle, including strategy, planning, execution, reporting, and maintenance.
- Proven success managing and delivering content programs with a data driven approach.
- Demonstrated experience with content management systems (Drupal and WordPress preferred), including familiarity with component-based authoring solutions.
- Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.
- Strong organizational skills and ability to manage competing priorities in a complex ecosystem.
- Experience training and mentoring content contributors at various levels of technical competency.
- Ability to work with a wide variety of stakeholders that may include cancer clinicians, leaders, researchers, staff, patients, caregivers, and others.
- Strong understanding of SEO best practices and content optimization techniques.
- Familiar with web accessibility standards and practices, including WCAG compliance.
- Strong understanding of digital asset management best practices, taxonomies, and metadata.
- Experience with project management such as Jira.
- Strong writing and editing skills.
- Effective communication and presentation skills.
- Ability to manage multiple projects and work independently.
- Collaborative and team-oriented with a positive attitude.