Senior Digital Asset & Delivery Manager
Whole Foods Expired |
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Austin, Texas, US |
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Job Description:
The Senior Marketing Asset & Delivery Manager manages the organization, storage and archival of all marketing assets including photography, as well as illustrations, video, digital, audio and multimedia assets for Whole Foods Market. The Senior Manager also orchestrates the delivery of Marketing assets across various platforms used for distribution, printing, display and auditing.
Day-to-day, this Team Member will oversee management of the DAM platform and related asset delivery systems, including quality control and review of assets uploaded, and responsibility to train & assist Team Members as needed. The manager will be the liaison for Marketing, Technology, Ecommerce, Store and Amazon partners who access the DAM and delivery systems.
The Senior Marketing Asset Manager is a member of the Global Marketing team, supervising the Digital Asset Manager and reporting to the Senior Team Leader, Creative Production & Marketing Business Operations.
Responsibilities:
The Senior Marketing Asset & Delivery Manager manages the organization, storage and archival of all marketing assets including photography, as well as illustrations, video, digital, audio and multimedia assets for Whole Foods Market. The Senior Manager also orchestrates the delivery of Marketing assets across various platforms used for distribution, printing, display and auditing.
Day-to-day, this Team Member will oversee management of the DAM platform and related asset delivery systems, including quality control and review of assets uploaded, and responsibility to train & assist Team Members as needed. The manager will be the liaison for Marketing, Technology, Ecommerce, Store and Amazon partners who access the DAM and delivery systems.
The Senior Marketing Asset Manager is a member of the Global Marketing team, supervising the Digital Asset Manager and reporting to the Senior Team Leader, Creative Production & Marketing Business Operations.
Responsibilities:
- Design and maintain the integrity of data architecture, naming convention and metadata within the DAM and delivery systems
- Collaborate with Marketing, Creative, Packaging, Tech, UX/UI Design, Ecommerce, Learning & Development, Events, Store and Amazon teams to understand and address the needs of all DAM users
- Innovate, streamline and manage DAM workflows by creating policies and processes to provide standardization, structure and consistency in nomenclature and metadata requirements
- Design and refine the DAM data schema to improve the user experience and searchability of assets
- Streamline, manage and audit user profiles, permissions and the configuration of security policies
- Audit all assets and associated metadata for accuracy and completeness
- Develop training materials, video tutorials and educational sessions to foster software proficiency and DAM compliance
- Collaborate with Contracts Manager to develop process to review assets pending T&R/usage rights expiration and capture renewed usage rights in DAM
- Assist Contracts Manager in researching asset usage inquiries
- Drive team efficiency in production by creating a system that easily surfaces existing assets by search, avoiding creation duplicate or similar assets
- Be familiar with library of existing/recent creative assets to make recommendations as appropriate
- Oversee expense planning and tracking including projecting annual budget needs, updating quarterly forecasts, and managing individual projects to approved estimates
- Drive the overall vision and strategy for software quality, including troubleshooting platforms, documenting bugs and suggesting feature improvements with external stakeholders
- Lead and mentor Digital Asset Manager to continual growth and providing opportunities to lead
- Manage partners and potentially contractors, interns to success
- Desired degree in Library Science, Information Science or related field
- Required 3-5 years’ professional experience in maintaining a DAM system, ideally in either an Agency or Retail Brand environment for creative assets across various media types
- Desired experience integrating delivery or distribution platforms to DAM system
- Advanced knowledge and administrator-level experience with Cumulus or other DAM system
- Experience with marketing/advertising assets desired and knowledge of various file types (JPEG, TIFF, PNG, GIF, EPS, AI, INDD, PSD, PDF, MOV, HTML, etc.)
- Desired understanding of asset specs for various channels including online digital (standard & rich media units), social media, email, TV, video, audio, etc.
- Understanding of key asset specifications and requirements to fulfill marketing channel activations
- Knowledge of rights management considerations in terms of time, territory, channel, T&R, etc.
- Experience collaborating with Technology partners in DAM maintenance and feature enhancements
- Ability to translate complex framework and extensive metadata to a simplified overview for DAM users
- Comfort in leading internal and external stakeholders to gain consensus and clarity
- Experience leading 3rd parties through clear strategy, goals, deliverables and timeline management
- Creative vision for broader goals, paired with a passion for organization and details
- Comfort working under accelerated timelines and multitasking to manage various projects
- Ability to communicate detailed information in a clear, organized manner
- Proficiency in Microsoft suite and experience in creating presentation decks
- Innovator to create new process solutions
- Tireless relationship and consensus builder
- Resourceful self-starter, comfortable with ambiguity
- Energetic, friendly, and self-motivated with a great sense of humor
- Enthusiastic ambassador of Whole Foods Market with an understanding of and appreciation for our Core Values, Leadership Principles and Culture
- Position located in Austin, Texas at Whole Foods Market Global Headquarters
- Up to 10% travel required