Senior Consultant, MarTech Functional Resource

We are seeking a highly skilled MarTech Functional Resource who is fully bi-lingual (English / French) to join our team. As a MarTech Functional Resource, you will be responsible for providing thought leadership and supporting our marketing technology engagements. Your role will involve collaborating with cross-functional teams, managing projects, and providing technical support to drive our marketing efforts.

About the team

Join us at Deloitte Digital and seize the opportunity to work on impactful and transformative projects alongside industry leaders in Canada and across the globe.  Our team of subject matter experts play a pivotal role in leveraging cutting-edge technologies to drive our client's strategies and deliver exceptional personalized experiences.

If you are passionate about making a real difference, thrive in a collaborative and innovative environment, and are eager to take your career to new heights, then this is the perfect opportunity for you.  Let's redefine the future of marketing technology together.

Responsibilities:

• Collaborate with marketing, IT, and other teams to understand business requirements and translate them into technical specifications. Example: Work closely with the client’s marketing team to define uses cases for implementing a new marketing automation platform in French-speaking markets. Translate these requirements into technical specifications for the IT team.
• Manage and implement marketing technology projects, including software integrations, upgrades, and migrations. Example: Lead the project of integrating a new CDP platform with an existing marketing automation platform, ensuring that the French language requirements are met and the data flows seamlessly between the two systems.
• Provide technical support and troubleshooting for marketing technology platforms, addressing any issues or bugs that arise. Example: Provide guidance during the testing phases to triage issues and ensure defects are addressed in a timely manner to ensure on-time launch of the solution.
• Stay up-to-date with industry trends and best practices in marketing technology, and make recommendations for improvements or optimizations. Example: Identify emerging technologies or new capacities across the marketing technology landscape that could enhance the marketing campaigns.

Requirements:

• Fluency in English and French is essential, both written and spoken, to effectively communicate with French-speaking stakeholders and manage marketing campaigns. Example: Ability to create compelling presentations and technical documentation in English or French and communicate effectively with clients or partners.
• Strong technical background and experience working with marketing technology platforms, such as marketing automation, CRM, CMS, CDP, DAM, and/or marketing automation tools. Example: Certification on marketing automation platforms like Salesforce Marketing Cloud Engagement or Adobe AJO/AEM, and experience using these tools.
• Project management skills, including the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. Example: Successfully managed a project to implement a new marketing technology platform, coordinating with different teams and ensuring timely delivery.
• Analytical mindset and attention to detail to conduct data analysis and troubleshoot technical issues. Example: Ability to identify data inconsistencies in marketing systems and propose solutions to improve data accuracy.
• Experience developing materials to respond to proposals is an asset (e.g. RFP, RFI, Vendor of Records)
• Strong communication and interpersonal skills to collaborate with cross-functional teams and effectively communicate technical concepts to non-technical stakeholders. Example: Ability to explain complex technical concepts in a clear and concise manner to senior management.
• Knowledge of marketing strategies and tactics, and an understanding of how marketing technology can support and enhance these efforts. Example: Familiarity with lead nurturing campaigns, segmentation strategies, and personalization techniques using marketing automation platforms.
• Past experience working in consulting is an asset

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