Product Content Specialist

The Product Content Specialist is instrumental in the creation of tools and resources to help tell Gerber’s story through our products. The person in this role will coordinate with cross-functional team members on the Marketing team, and across the organization, to plan, create, implement, and disseminate communications and materials to support all things related to product promotion, awareness, and education. The Product Content Specialist plays a crucial role in bridging the gap between the technical aspects of Gerber products and the overall business. The right person for this position loves to learn, aims to make things understandable and relatable for others, and pushes for top efficiency while having a flair for creativity.

RESPONSIBILITIES:

• Develop clear, compelling, and consistent messaging that communicates the value proposition of Gerber’s product, bridging the gap between technical product information and making it approachable, attainable, and beautiful to the customer
• Write copy and help conceptualize layout and format in collaboration with art director for many materials including email communications, customer testimonials, training presentations, press releases, video scripts, advertisements, sales collateral, etc.
• Contribute to the maintenance, and more importantly, the enhancement, of product information on the website and third-party E-commerce partner sites
• Act as a liaison between marketing and product management teams, championing the feedback and guidance processes to ensure alignment.
• Partner with Marketing Operations Specialist to execute continuous improvement for the DAM (digital asset management tool), including providing guidance on file naming convention, asset tagging, facets/filters, etc.
• Manage product trademark and registration process to facilitate new product naming initiatives and trademark renewals.
• Coordinate the maintenance, evolvement, and enforcement of brand image standards documentation
• Flexibility to perform other duties as required

REQUIREMENTS:

• Understanding and knowledge of plumbing products industry a strong plus
• 5-7 years of work experience in a related job discipline
• Project management skills with a demonstrated ability to set priorities and meet multiple concurrent deadlines
• Demonstrated experience with writing, editing, and proofreading skills – technical or educational writing a plus, especially specifical experience communicating about a brand’s products
• Strong collaboration, influencing, and problem-solving skills
• Proficiency with MS Office Suite
• Ability to work independently with a high degree of initiative and work well as a member of a global team
• High attention to detail and strong organizational skills
• Goal-oriented with high standards for quality and performance
• Demonstrates a “roll up your sleeves” initiative to get the job done
• Willingness to cooperate and accept added responsibilities

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