Marketing Specialist - Social Media & Content Creation

• Grow and maintain our online and digital presence by ensuring our content is engaging, consistent, and reflects our brand's values and goals.
• Manage social media accounts, create, edit, and publish written and multimedia content on our website and other digital channels, and oversee visual design for marketing and event assets.

• Plan and manage the monthly editorial content calendar.
• Collaborate with other departments, stakeholders, and members to gather necessary information for content.
• Develop and curate engaging content for all social media platforms.
• Produce, write, and gather content for a weekly consumer newsletter using Constant Contact.
• Maintain a consistent brand voice across all content.
• Leverage your creative skills by capturing and editing video and photography content.
• Gain social and web analytics insights to assist in content creation and planning.

• Maintain the asset DAM and User Generated Content Program on Crowdriff.
• Schedule and lead photo and video shoots when necessary.

• Execute the social media plan on current social channels - X, Facebook, and Instagram.
• Build visitor relationships online through engagement with comments, messages, and inquiries.
• Stay up to speed on social media updates, tools, trends, and emerging platforms.
• Ensure all accounts are secure and follow best-in-class security protocols.

• Continually monitor and update the Village Association websites, apps, and digital signage to ensure accurate information and correct content.
• Build new pages, including copy and visuals as needed for events, listings, and campaigns.
• Build seasonal itineraries.

• Plan and execute the Village on-site signage program.
• Support on-site events and facility team with creative development and execution.
• Develop marketing ads, logos, or other visual assets as required.

• Attend Village events when necessary to capture content and support our village events team.
• Understand the village's events plan and assist in planning and executing marketing collateral and support.
• Develop Canva or PowerPoint presentations for departments as needed.
• Perform administrative responsibilities associated with the execution of the Village marketing plan.
• Work on special projects as determined by the Marketing Manager.

• Excellent written and verbal communication skills and outstanding copywriting and proofreading skills.
• High level of creativity.
• Self-starter who can independently move projects forward, prioritize tasks, and meet deadlines.
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Strong organizational and project management skills, with attention to detail.
• Proficiency in MS Office, Canva, Constant Contact, Google Analytics, and Crowdriff an asset.
• Proficiency in content creation – written and multimedia.

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