Marketing Manager

Role Summary

The Marketing Manager will support new client sales, engagement and retention through strategic multi-channel programs, including communications, digital and traditional media, tradeshows and events and industry associations/memberships. This position will lead marketing responses for complex project pursuits leveraging strong technical acumen, specialized expertise and a commitment to brand management. The Marketing Manager will implement programs around a regional and/or vertical marketing strategy supported by measurable metrics and business intelligence and promote best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn.

Key Role Responsibilities - Core

MARKETING MANAGEMENT FAMILY

• Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in the development of a winning strategy/approach based on marketing understanding and coordinating as needed.
• Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits and prints/packages RFP and RFQ responses.
• Advises interview strategy and provides coaching and feedback during preparation for interviews.
• Manages the development of client-facing marketing collateral and communications in support of business pursuits.  Works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print and sales channels.
• Supports local, regional or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSIs and KPIs.
• Gathers competitive information, provides analysis and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout pursuit process.
• Facilitates events and trade show participation, including all pre-show planning and logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation and staffing/attendance.
• Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management.
• Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.
• Develops custom content for the pursuit narrative assets library that serve as the foundation for differentiation.
• Coordinates and manages project and company photography.
• Supports the national brand as a brand ambassador.  Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice to drive market share.
• Demonstrates commitment to the highest standards of internal and external client satisfaction by displaying courtesy and sensitivity and promptly responding to client needs.
• Manages difficult or emotional client situations promptly and efficiently.
• Meets commitments made to clients; recognizes and acts upon service opportunities.

FINANCIAL MANAGEMENT

• Develops, manages and oversees key financial components for assigned scope of responsibility to minimize risk and variance.
• Reviews and assesses financial data, reports and records. Ensures employee compliance with related procedures to ensure effective and efficient operations.

MANAGING OTHERS

• Inspires a sense of team in the work environment. Utilizes communication and conflict resolution skills to foster teamwork and collaboration. Models a positive and professional attitude, maintaining composure under pressure.
• Communicates and explains goals and encourages and motivates team performance and productivity in alignment with broader work program and corporate goals and plans. Leads and facilitates effective team meetings. Recognizes individual and team accomplishments.
• Assesses and manages quality of work produced by the team.

Knowledge, Skills & Abilities

• Ability to perform work accurately and completely, and in a timely manner.
• Communication skills, verbal and written.
• Proficiency in MS Office - Advanced
• Proficiency in Adobe InDesign and Photoshop.
• Advanced organizational skills.
• Advanced ability to deliver quality through attention to detail.
• Advanced ability to prioritize multiple projects.
• Advanced ability be proactive and resourceful.
• Ability to create effective graphics.
• Ability to learn and use a variety of software, tools and systems to meet business needs.
• Ability to solve complex problems quickly and effectively.
• Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals.
• Ability to adapt to change.
• Ability to manage budgets, maximize profitability and generate future work.
• Ability to build relationships with team members that transcend a project.
• Ability to work in a collaborative, fast- paced and deadline-driven environment.
• Ability and willingness to mentor less experienced team members.
• Ability to build relationships and work collaboratively within a team, internally and externally.

Education

• Bachelor’s degree in marketing, communications or related field. (Required)
• Master’s degree (Preferred)
• In lieu of the above requirements, relevant experience will be considered.

Experience

• 8+ years marketing, communications or public relations experience. (Preferred)
• 3+ years people management experience. (Preferred)

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