Manager, Metadata, Taxonomy, and Asset Management
JCPenney Expired |
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Texas, USA |
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The Manager, Metadata & Taxonomy, is responsible for strategically designing and maintaining metadata models for digital assets governed by the DAM/Image Management team, working with both internal and external stakeholders to manage and optimize workflows for metadata tagging and client deliverables. A person in this role must operate at the intersection of information science, post-production, and digital asset management. This role involves managing relationships with content marketing groups, Technology Product teams, Creative and Marketing Operations teams and balancing their customer service needs with the company’s metadata creation and collection goals. This person must be a self-starter, but willing and eager to collaborate with others. This person should believe in the power of metadata and want to share this knowledge with others.
The Manager, Metadata, Taxonomy and Asset Management must be detail-oriented, agile, creative, and able to synthesize information from many sources. Metadata models will change over time and the Manager should be willing to disrupt the status quo, inspiring others to do the same. This position will report into the Sr. Manager Asset Management within the Marketing & Creative Operations team.
Primary Responsibilities:
- Lead and manage all daily activities for the Marketing DAM system (Sitecore).
- Manage team of DAM librarians, ensuring proper workflows, processes and timelines are adhered to and followed.
- Identify strategic metadata opportunities for the Marketing Content teams and for the broader business as it relates to the use of metadata and product/campaign taxonomy structured to delivered personalized content. Craft a 1, 2 and 3-year roadmap for incremental process improvements and DAM strategic direction
- Drive strategic decision making and implementation related to metadata creation, acquisition, and modeling.
- Design, build, and maintain metadata models and schemas in support of Content Management and its related activities across the Marketing organization.
- Audit metadata to ensure adherence to standards and identify new opportunities.
- Develop and improve workflows for asset management, metadata tagging and client deliverables.
- Serve as liaison to DAM business users for training, development, and future enhancement opportunities.
- Lead training for metadata tagging processes and the creation of metadata deliverables.
- Document workflows, metadata models, and standards
- Evaluate new AI/machine learning technologies and project manage their integration with existing systems.
- Map metadata between systems to support data initiatives and increase efficiency.
- Onboard new content partners, provide training, and develop custom metadata schemas as required.
- Develop tracking and KPI’s for DAM asset management and asset usage. Create reports to track project status, asset usage, user metrics, and more.
- Maintain familiarity with new technologies and other developments in the retail marketing industry as they relate to metadata creation, collection, or modeling.
- Advocate to improve content discoverability and user experience through innovative metadata models.
- 5+ years of direct experience within the following areas (retail experience preferred):
- DAM Leadership and Administration (Sitecore Content Hub experience preferred)
- Metadata, including taxonomies, metadata standards, metadata management, data extraction & transformation, and digital asset management (DAM)
- Post-production, including knowledge of traditional (i.e. film-based) as well as current (i.e digital) post-production workflows for Photography, Video, Broadcast and Print medias.
- Personnel management, including supervision, scheduling, training, evaluation, and development
- Strong understanding of metadata, taxonomies, and ontologies
- Excellent verbal and written communications skills
- Adept research and problem-solving skills
- Deep knowledge of the studio’s catalog and the stock footage library
- Ability to multi-task and meet deadlines in a fast-paced environment
- Sound analytical skills (both qualitative & quantitative)
- Understanding of rights and clearances
- Understanding of compliance standards and practices
- Able to build rapport with clients, partners and cross-functional teams
- Decisive & effective problem-solving ability with a strategic mindset
- Detail-oriented with strong organizational and project management skills
- Master’s degree in Library or Information Science preferred