<< Back to Jobs

Manager, Digital Strategy (CPG)

Visit Job Website
Acosta Group
Boise, ID, USA


You will work with the Digital Strategy Director to improve the strategic online presence and drive digital commerce and omnichannel sales growth on behalf of Acosta clients.

You will represent multiple consumer packaged goods (CPG) manufacturers at a single multichannel (Brick & Click) retailer. In addition, work with the Director to penetrate retailer Omnichannel sales teams and define the capability as this part of the business grows.


  • Work with the customer and clearly understand the e-commerce and omnichannel business objectives. Establish benchmarks and metrics to measure success and communicate with the client
  • Assist with creating growth plans and targets
  • Establish strong integration into retailer omnichannel sales and e-commerce teams
  • Work alongside the traditional account teams and coordinate efforts with the brick-and-mortar teams
  • Work with the manufacturer to prioritize digital shelf improvements
  • Surface promotional and marketing opportunities on-site, and third-party media opportunities to enhance the presence
  • Create cross-manufacturer retail media and merchandising opportunities
  • Advise on trade/marketing investment plan
  • Report results aligned with retailer capabilities

  • Bachelor’s degree preferred
  • Five years of experience in business, customer management, and customer development or similar function
  • Experience with product information manager (PIM), digital asset manager (DAM), and content management tools
  • Albertsons E-commerce experience preferred , focused on multi-channel retailers, with the ability to drive omnichannel sales and e-commerce growth
  • Recent experience with the digital shelf , updating content, creating online merchandising, promotional, and media plans
  • Albertsons specific e-commerce capabilities and processes experience preferred
  • Knowledge, Skills and Abilities Requirements
  • Assistwith planning, monitoring, and managing departmental budgets
  • Strong coordination and project management skills
  • Strong business communication and interpersonal skills with both internal and external workgroups

Visit Job Website

Employer: Acosta Group (@acostasales)
Location: Boise, ID, USA
Posted Date: 06/06/2024
Expiry Date: 06/10/2024
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Branding Technology, Project Manager, Sales / E-commerce
Ref: DN-JB-1854
Added by: DAM News Administrator
We advise you to check the full details with the job's advertiser. We accept no responsibility for the accuracy of the information presented about the jobs shown. By using this facility you agree that we have no liability for any claims or losses in-relation to the information supplied on this website or that of a third party.