Manager, Digital Strategy (CPG)
Acosta Group |
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Boise, ID, USA |
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DESCRIPTION
You will work with the Digital Strategy Director to improve the strategic online presence and drive digital commerce and omnichannel sales growth on behalf of Acosta clients.
You will represent multiple consumer packaged goods (CPG) manufacturers at a single multichannel (Brick & Click) retailer. In addition, work with the Director to penetrate retailer Omnichannel sales teams and define the capability as this part of the business grows.
RESPONSIBILITIES
You will work with the Digital Strategy Director to improve the strategic online presence and drive digital commerce and omnichannel sales growth on behalf of Acosta clients.
You will represent multiple consumer packaged goods (CPG) manufacturers at a single multichannel (Brick & Click) retailer. In addition, work with the Director to penetrate retailer Omnichannel sales teams and define the capability as this part of the business grows.
RESPONSIBILITIES
- Work with the customer and clearly understand the e-commerce and omnichannel business objectives. Establish benchmarks and metrics to measure success and communicate with the client
- Assist with creating growth plans and targets
- Establish strong integration into retailer omnichannel sales and e-commerce teams
- Work alongside the traditional account teams and coordinate efforts with the brick-and-mortar teams
- Work with the manufacturer to prioritize digital shelf improvements
- Surface promotional and marketing opportunities on-site, and third-party media opportunities to enhance the presence
- Create cross-manufacturer retail media and merchandising opportunities
- Advise on trade/marketing investment plan
- Report results aligned with retailer capabilities
- Bachelor’s degree preferred
- Five years of experience in business, customer management, and customer development or similar function
- Experience with product information manager (PIM), digital asset manager (DAM), and content management tools
- Albertsons E-commerce experience preferred , focused on multi-channel retailers, with the ability to drive omnichannel sales and e-commerce growth
- Recent experience with the digital shelf , updating content, creating online merchandising, promotional, and media plans
- Albertsons specific e-commerce capabilities and processes experience preferred
- Knowledge, Skills and Abilities Requirements
- Assistwith planning, monitoring, and managing departmental budgets
- Strong coordination and project management skills
- Strong business communication and interpersonal skills with both internal and external workgroups