Manager, Digital Asset Management

What you ‘ll do

As part Enterprise Content Management team (part of the Digital team), the Manager, Digital Asset Management is responsible for overseeing the asset management for the Enterprise including but not limited to product assets (images, video, manuals etc.), flyers, web banners, in-store display, photography, and creative project files for all Canadian Tire’s Family of Companies and brands.  With many integrations to digital and marketing platforms including our websites, the Manager is responsible for ensuring assets have the right metadata and taxonomy that powers our growing content marketing automation capabilities across channels.

This role will be responsible for:

• Operate as the DAM system asset management operations lead and act as the gatekeeper of the DAM ensuring high quality of assets and content, recommend and implement processes and workflows, and maintains consistency and DAM governance standards.
• Manage a team of 8 full-time Digital Asset Management Analysts, freelance support, as well as leading a third-party tagging partner, while delegating a high volume of operational and project related tasks and projects.
• Lead the intake and metadata tagging and publishing of digital assets (product assets, photos, videos, media and web banners, logos, flyers, in-store display, working files, etc.) for all internal and external partners, while considering all governance policies, security and access, and downstream systems requirements.
• Lead product asset standards for product suppliers (e.g., website product images/videos/manuals), content creators, and agencies, to ensure best-in-class content is available for our website product pages, and other downstream channels impacted.
• Lead the Digital Asset Management Service Desk for the organization supporting a very heavy volume of requests including asset uploads, issue resolutions, asset change requests, and various technical support tickets.
• Support the new product instruction process across retails brands alongside our Product Content Team to ensure images, videos, and manuals are correctly displaying on our websites and other channels.
• Lead the onboarding, training and support of cross-functional teams to the DAM and problem-solving solutions for their workflow to limit additional work for the DAM team and the partnering teams.
• Manage the rights and permissions of assets and asset management systems, while conducting regular asset and security audits to ensure assets are relevant and appropriately cataloged and tagged while adhering to the right security protocols.
• Lead the data and asset migration process from various legacy DAMs or servers, cleaning and mapping assets prior to ingestion and quality control checks after migration.
• Look at ways to automate and optimize parts of the process so that an increase in volume can be operationalized. This can include developing scripts that bulk edit assets via the DAM API.
• Develop DAM training materials, governance documents and policies while ensuring cross-functional teams are familiar.
• Create and maintain reporting and maintenance tasks for DAM usage including, missing product assets, asset utilization, expiring assets, assets by brand, etc.
• Work with the Product Manager, Content Management Capabilities (also part of this team) to make improvements to the DAM Platform.

What you bring

• University degree is required.
• 8+ years of experience working in a digital asset management or related fields.
• 2+ years having direct-reports and managing a team is required.
• Strong experience successfully leading a very high-pace and high-volume team with an act for being able to keep a team efficient and keep up to our various SLAs.
• Experience working closely with eCommerce, creative, marketing, and merchandising teams in a retail environment is a strong asset.
• Strong experience maintaining and administrating enterprise-scale asset management systems (DAM) with many complex integrations is required (Example of integrations: Hybris Commerce Cloud, Stibo STEP PIM, Akamai Media Manager, Adobe Experience Manager, Salesforce Marketing Cloud, YouTube, Social Media Platforms etc.)
• Ability to quickly learn new technology, use technology to solve problems, and foster an environment of constant change and iterative improvements.
• Experience with managing change management while onboarding new teams with DAM support within a large matrix organization.
• Experience developing basic scripts to automate repetitive tasks in the DAM (e.g. Python, Java etc) is a strong asset.
• Strong proficiencies in metadata and asset taxonomy standards development, developing permissions and rights management guidelines, and overall DAM documentation for end-users.
• Outstanding problem solving and analytical skills with the ability to turn findings into strategic recommendations and actions. Proven track record of finding solutions to complex problems around managing assets with complex integrations.
• Highly motivated, organized and detail-oriented with good problem-solving skills.
• Strong understanding of creative creation and production processes, and/or ecommerce
• Great written and oral communication skills in English. Bilingual (French) is a strong asset.
• Familiarity with publishing and organizing media assets websites and social media channels an asset.

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