Manager Digital Asset

Performs more complex quantitative and qualitative analysis for business processes and/or projects. Often manages small, medium, and large projects and business processes.

• Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk.
• Responsible for own work and contributing to team, department and/or business results. May direct work of non-management staff.
• Assists more senior associates in achieving business results by:
• Identifying opportunities to enhance the effectiveness of business processes.
• Providing training and technical guidance to less senior staff, where appropriate, and serving as point-of- contact for problem resolution.
• Participating in setting department operating plans.
• Recognizing and celebrating team successes.
• Achieving results against budget within scope of responsibility.
• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
• Performs other duties as appropriate.

Manages the digital asset management process, across entities and platforms.

• Creating and maintaining a single-source of truth for all digital assets, company-wide.
• Ensuring brand consistency and compliance via company-wide access to approved current creative assets.
• Creating efficiencies by greatly expanding our field self-service options for marketing templates and other collateral.
• Creating an audit-friendly repository of disclaimers and releases tied to digital assets.
• QC project/shoot deliverables and ensure releases and legal documents are in order before distributing assets.
• Archive deactivated assets and manage version control as new assets are implemented
• Creating a regimented, multi-step workflow for sourcing, approving, and releasing digital creative assets.
• Instituting a company-wide, well-understood and publicized taxonomy for indexing and identifying digital assets.
• Implementing more streamlined and automated processes for routine asset sharing with outside partners and agencies.
• Greatly increasing the productivity of Digital Asset Managers by streamlining routine DAM-population tasks.
• Integrating product data into collateral available on-demand within the DAM system.
• Ensuring distributed access to digital assets, regardless of Associate location.
• Integrating with current Agency & Social Media workflow systems to supplement their functionality.
• Providing a high-reliability, stable archive of current & past digital assets & marketing collateral.
• Managing all customer-facing digital assets, serving said assets in a contextually appropriate manner.
• Enabling ‘Collections’ of mixed-media assets tied to key company touchpoints, such as a particular resort.
• Providing storage and cataloging support for video & emerging forms of digital content.
• Providing a suite of reporting & analytic information to gauge user activity and asset utilization.
• Oversee technical aspects of creative processes in partnership with GT
• Manage control of consistent archiving of creative files and image linking on creative servers
• Work with outside vendor to evolve DAM with increased functionality or emerging technologies
• Lead GenAI efforts for creative team, bridging creative needs with software capabilities and AI Office for compliance
• Preserve and monitor management of creative digital asset processes, server folder structures and compliance across team members
• Understand DAM/MAM tools in place today enterprise wide and participate in future strategy for creative needs
• Understand third part client asset needs for Interval and solution for business requirements
• Manage video server structure and backup processes
• Ensure video assets are received, and usage rights are documented and archived per SOPs
• Manage music licenses for video and retain current documentation of operating processes for digital asset management

Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:

Generally, a professional position with specific knowledge in a discipline (e.g., Accounting, Human Resources, Information Resources).

• College degree and/or relevant experience typically required.

Education

• College degree required.

Experience

• Five to seven years in a project management or production management role within an agency or in house creative environment
• Four to five years of workflow management experience, at a supervisory or administrative level.
• Experience with managing digital assets, including content rights, adding meta data and licensing.
• Advanced project management experience in a creative environment.
• Demonstrated aptitude to quickly learn new process-related tools, such as digital asset management systems.

Skills and Attributes

Customer service orientation and the ability to manage multiple projects is required.

• Extremely organized with excellent attention to detail.
• Must have the ability to relay moderately complex technical information to a non-technical individual and the ability to interact effectively with end users to determine needs as described above.
• Ability to work without close supervision.
• Ability to understand technical issues relating to image storage and retrieval.
• Ability to manage others to both develop their skills and career as well as draw-out their best work.
• Strong communication skills and the ability to work with different departments on projects.
• Ability to read and understand status and traffic reports and stay on schedule.
• Works well under pressure, and is effective in a fast-paced, cross-functional

Visit Job Website