Manager, Creative Operations Systems

POSITION SUMMARY

The Creative Operations Systems Manager administers two systems: Aprimo DAM-digital asset management (DAM) and Adobe Workfront - workflow management. Along with owning the system administration and process management, this role is responsible for compliance and vendor management. The multimedia-savvy manager partners with Creative, Marketing Operations, IT, Production, Agencies, PR, Corporate, Product, and Legal teams in implementing digital asset management best practices for a fast-paced organization as well as the trafficking and workflow of the internal Creative Services team. The System Manager will help maintain and promote both systems and will be the day-to-day lead in areas of strategy, user experience, technical system maintenance, marketing processes and procedures, communications, metadata creation and consistency, training, and user support.

System Administration for DAM system

• System administrator for digital asset management system
• Collaborates with the marketing technology team with user-acceptance testing, functional requirements, use cases, build tests, and troubleshooting
• Work with vendor and IT to perform maintenance and enhancements and introduce new features
• Manage all administrative functions and maintain Governance for the DAM system (register internal and external users, maintain accurate procedures and records for the system, manage permissions)
• Ensure system is running at peak performance
• Responsible for user support of the platform by answering user questions, troubleshooting, and resolving for standard user issues

DAM Management

• Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations.
• Responsible for managing, reviewing, sharing, and enforcing DAM best practices within the marketing department overseeing external librarian resources
• Help manage content created by both the in-house agency and external agencies including video, photography, tactics (print, social, digital, broadcast) and related documentation
• Catalog content using company, industry, and department standards
• Upload, organize, communicate and curate assets for various business needs throughout the company (create collections, portals, searches and other as needed)
• Act as the gatekeeper for all creative assets within the digital asset management system
• Act as system librarian lead and help continue building best practices for the creation and management of metadata
• Define and refine current file naming system that are rigorous and scalable, allowing users to quickly search and discover marketing assets
• Upload assets to the DAM system and assist users by fulfilling asset requests and guiding them through asset searches.
• Provide asset download reports and metrics analysis working to build report within Aprimo
• Ingestion of new assets (review usage rights, add metadata, etc.) in DAM

Process Management

• Lead process improvements as it relates to asset management and usability for both internal and external teams to improve quality of asset data or efficiency of work
• Educate and facilitate and evangelize for proper usage and change management of DAM system across all departments
• Use data analytics to track performance to goals and benchmarks and identify opportunities for development
• Improve search functionality, perform scheduled audits, archive expired assets and general cleanup of system and gather metrics and user feedback to continue to improve the system, processes and training
• Develop workflows for asset ingestion, categorization, permissions management, version control, delivery, and expiration to internal and external users

Compliance

• Understand and comply with ethical, legal and regulatory requirements applicable to our business
• Responsible for providing all reporting necessary to keep AutoZone compliant regarding image rights
• Assure proper translation of contractual information into rights management module in DAM to allow end users a clear understanding of available usage(s)
• Manage and constantly monitor digital asset management system to review assets are correctly categorized and comply with general corporate marketing standards
• Manage regularly scheduled auditing of the DAM for expired assets on printed materials
• Removal of expired assets from DAM as well as work product that contain expired assets
• Distribute assets to internal/external partners and maintain their compliance with our license agreements
• Work closely with business partners to understand video and photography shoots as it relates to usage rights and metadata

Vendor Management

• Help manage third party relationships associated with the DAM
• Maintain bulk updates of stock assets, maintaining updated stock inventory ingestion in DAM, distribute and update stock inventory for Online Systems

Adobe Workfront System Administration

• Perform daily business administration duties and technical support in Workfront including custom forms, request queues, project templates, reports, and dashboards as needed to support each functional business area
• Core team member of our internal workflow management. Assisting enterprise with templates, workflows, troubleshooting, and onboarding new users
• Stay current on the latest asset-management technology trends and innovations in the industry
• Spearhead system cleanup efforts to improve system usability and maintain scalable structure
• Collaborate with stakeholders, development teams, and end-users to prioritize features and deliver solutions that optimize productivity and efficiency
• Provide training to Inteinal Creative Services team and any other functional area that interacts within our instance

Qualifications and Requirements

Qualifications:

• Exceptional client service, interpersonal and problem-solving skills
• Ability to adapt quickly to changing technology, systems and processes
• Self-sufficient and works well independently to diligently ensure work is of high quality, thorough and delivered on time
• Mac and PC savvy including proficiency with major applications and all current and emerging multimedia file types
• Working knowledge of metadata management or database usability
• Working knowledge of communications mediums including video, print, digital, social and the related production processes and workflows
• Strong knowledge of DAM systems (Apimo a plus), metadata taxonomy, databases, copyright and rights management issues, strategy principles and concepts for assets and digital content
• Effective decision-making, strong analytical and creative problem-solving skills
• Adept at extracting meaningful insights from multiple sources of data
• Demonstrated ability to work individually and collaboratively in a team environment
• Excellent organizational skills, accuracy, and attention to detail
• Excellent interpersonal, oral and written communication skills
• Knowledge of creative file types such as Adobe InDesign, Photoshop, Illustrator
• Project management skills and ability to manage multiple projects

Education/Experience:

• Bachelor’s degree, preferred majors: Library Science, Archive Management or Information Systems, Graphic Design
• 3-5 years of digital asset management, design, project management or related business experience
• Rights management experience, including understanding model usage cataloguing, restrictions, timing, and distribution is a plus
• Experience in Adobe Photoshop, InDesign, Illustrator, Bridge, and Lightroom, Microsoft Office Applications, and Internet Browser Applications.
• Basic design/production knowledge of various file types.
• Design skills within Adobe Creative Suite a plus
• Experience working with privileged and confidential media
• Digital Asset Management Certification is preferred but not required
• Bilingual (Spanish writing/speaking) a plus but not required

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