Director Product Marketing, AEM
Adobe Expired |
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San Jose, CA, USA |
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The Challenge
This Product Marketing Director is responsible to help define the global Go-to-Market strategy and execution for Adobe Experience Manager Assets, for our largest customers that include the world’s leading brands, agencies, publishers, and government institutions. This is a highly visible role and presents the opportunity to be the business driver of a large, fast growing, and strategic business at Adobe.
Specifically, this person will lead a team of bright product marketers and help create and execute against full lifecycle GTM programs that include bookings, pipeline, and retention management. This leader will develop compelling and inventive programs backed by great and differentiated content, messaging, enablement and campaign strategy – and will lead successful execution through our global marketing, sales, and services organizations.
What you’ll do
This Product Marketing Director is responsible to help define the global Go-to-Market strategy and execution for Adobe Experience Manager Assets, for our largest customers that include the world’s leading brands, agencies, publishers, and government institutions. This is a highly visible role and presents the opportunity to be the business driver of a large, fast growing, and strategic business at Adobe.
Specifically, this person will lead a team of bright product marketers and help create and execute against full lifecycle GTM programs that include bookings, pipeline, and retention management. This leader will develop compelling and inventive programs backed by great and differentiated content, messaging, enablement and campaign strategy – and will lead successful execution through our global marketing, sales, and services organizations.
What you’ll do
- Own the GTM strategy and business results of a specific segment or specific solution packaging of the business in Adobe Experience Manager, including representation of strategy and business performance to the senior executive team.
- Lead and nurture a team of amazing product marketers developing team members to support the organization’s overall mission. Be the mentor across org and participate in tasks for new talent, employee engagement, and career development.
- Develop customer-facing materials that supports go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.
- Develop accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
- Develop and execute GTM programs that drive growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration and penetration
- Drive technology thought leadership initiatives in conjunction with internal marketing, PR, social, and field teams to win creative, marketing, CIO and practitioner mindshare. Collaborate with product management teams to influence the product roadmap.
- Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
- Participate as one of the business unit decision maker in the deal approval process, facilitate approval or escalation based on stated financial and business guidelines.
- Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.
- 15+ years of expertise in DAM, Creative Cloud, PaaS, CMS, Integration, Application Development or AI/ML technology
- Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer.
- Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results
- Large brand GTM, messaging and sales enablement experience
- Demonstrated experience taking complex solutions and messages to market
- Successful experience with retention marketing / driving active use after the sale
- Strong experience leading seasoned Product Marketing leaders and ICs