Director, Creative Services & Brand Management
Brother |
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Bridgewater, NJ, USA |
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The Director, Creative Services & Brand Management leads a dynamic team of designers, photographer, and agencies to create compelling multimedia assets that maintain brand consistency and elevate Brother’s market presence. The role also oversees content copywriters, as well as the budget (including forecasting, reconciliation, and appropriate expense management) for creative services, creative agencies, and photoshoots. This Director streamlines creative processes, ensuring efficiency and adherence to brand guidelines across all platforms, including digital, print, and event materials. The Director also oversees brand governance in the U.S. market and support Latin American subsidiaries while collaborating with cross-border teams in Japan, Europe and Canada to ensure brand consistency.
The Director, Creatives Services & Brand Management understands brand storytelling and leads the team in the creation of assets that move and motivate customers. This position connects the creative approach to the business strategy, working with product and campaign management. The Director exhibits outstanding professional experience and creative judgment to guide the Creative Services team in achieving the highest possible standards appropriate for all materials regardless of medium. This role collaborates closely with several internal/external teams, driving successful marketing creative execution that is fueled by a multi-million-dollar media and marketing yearly investment, ensuring that the Brother brand is positioned appropriately in the market and aligning with our brand image.
The Director, Creative Services and Brand Management possess a strong blend of creative vision, strategic thinking, and technical expertise in both B2C and B2B environments.
ADDITIONAL DETAILS FOR THIS ROLE
Creative Leadership & Vision
Education
Minimum 10 years Required
The Director, Creatives Services & Brand Management understands brand storytelling and leads the team in the creation of assets that move and motivate customers. This position connects the creative approach to the business strategy, working with product and campaign management. The Director exhibits outstanding professional experience and creative judgment to guide the Creative Services team in achieving the highest possible standards appropriate for all materials regardless of medium. This role collaborates closely with several internal/external teams, driving successful marketing creative execution that is fueled by a multi-million-dollar media and marketing yearly investment, ensuring that the Brother brand is positioned appropriately in the market and aligning with our brand image.
The Director, Creative Services and Brand Management possess a strong blend of creative vision, strategic thinking, and technical expertise in both B2C and B2B environments.
ADDITIONAL DETAILS FOR THIS ROLE
Creative Leadership & Vision
- Lead and manage a team of creative designers and photographer(s)/videographer(s) that implement the design and production of material for B2C & B2B products, technology solutions, and services
- Oversee the management of a wide variety of creative projects related to the marketing strategy, ensuring that the group meets project deadlines, within budget and on target to the goals set by the communications strategy
- Provide creative direction to ensure brand-aligned, innovative, and visually compelling designs
- Ensure a positive client experience as it relates to the completion of assigned projects within the group
- Collaborate with a variety of internal and external teams to achieve desired results, providing subject matter expertise, leadership, and influence to gain alignment and support across the organization
- Act as subject matter expert and spokesperson for the creative services group, communicating and presenting to senior leadership team on a variety of strategies, including but not limited to competitive benchmarking, industry best practices, and trade-offs
- Collaborate with senior leadership to align creative strategies with business objectives for both B2B and B2C markets
- Stay up-to-date on industry trends and technologies to implement best practices and drive creative excellence
- Creative & Content Strategy Development & Execution
- Oversee the development of a diverse range of creative & content projects, including product cartons, event creatives, video content, billboards, social media assets, robust marketing campaigns and whitepapers
- Leverage Adobe Creative Suite and Bynder DAM to produce and catalog high-quality assets and manage workflows, finding ways to optimize access and usage
- Innovate in using emerging media formats and technologies to enhance Brother’s brand presence
- Develop the creative services strategy for the marketing communications organization, using subject matter expertise to tell the product story rooted in brand equity in a way that drives business revenue, influencing others to support it as needed
- Analyze market opportunities and industry trends, applying learnings to optimize and implement marketing strategies and creative content that engages customers and drives purchase intent
- Oversee the development and execution of marketing assets across a variety of domains, connecting the creative and copy approach with business strategy
- Maintain brand consistency across all creative outputs, including digital assets, print, email campaigns, social media, and more
- Support cross-border brand consistency with Latin American subsidiaries and collaboration with Canada
- Brand Governance & Compliance
- Serve as the brand steward, ensuring all creative, editorial and copy assets and output adhere to Brother’s brand guidelines
- Provide training to internal and external stakeholders to ensure brand consistency in all markets
- Create a productive and efficient environment providing leadership, inspiration and coaching to all team members
- Develop and implement a strategic vision for the brand aligning this to the overall company goals and objectives
- Perform talent assessments to identify areas for skills improvement within the team, following standard methodologies in the industry, latest marketing innovations, and technological advancements
- Manage the creative services budget, including costs related to photoshoots, agencies, tools, and other creative services areas, providing accurate forecasts and recommendations for allocation of budget
- Optimize the use of external agencies by streamlining processes and maximizing output efficiency, managing with operational rigor
- Identify opportunities to drive day-to-day operational efficiencies to manage the creative services development & production
- Oversee resource allocation for a team of designers, copywriters, ensuring timely delivery of creative projects
- Collaborate with product marketing, communications, campaign management, and customer experience teams to identify areas for process improvement
- Ensure that teams are aligned from the briefing stage, to encourage all outputs to be delivered on time, within scope, and on budget
- Select the right external agencies and freelancers, negotiating the financial responsibilities of all production expenses
- Ensure efficient use of resources by streamlining creative production processes and overseeing external agency collaboration; manage vendors to encourage collaboration and deliver best-in-class work
Education
- Bachelor's Degree (or equivalent experience) Business, Marketing, Communications, Design, or similar degree Required
Minimum 10 years Required
- Experience in leading and directing a creative services function within a mid-to large organization, including design, content, and creative assets
- Experience with storytelling the marketing content for an organization, with demonstrated business results
- Experience managing a mid-sized professional team through challenges to achieve success on goals
- Experience interacting and influencing across an organization
- Experience in managing various creative projects
- Experience with design programs such as InDesign & Adobe Suite Intermediate Required
- Experience Microsoft Office (Outlook, Word, PowerPoint, Excel) Intermediate Required
- Demonstrated knowledge of best practices as it relates to marketing through creative assets such as: copy, design, imagery and video production Required
- Strong, proactive project/task management skills, with attention to detail and
- ability to follow-up/see projects through to completion Required
- Ability to effectively prioritize and manage a dynamic and challenging departmental project workload while providing a high degree of customer care to served constituencies Required
- Ability to effectively present to and influence senior leadership, executives, as well as internal and external customers Required
- Strong communication skills (Verbal & Written) Required
- Deep understanding of branding and how to maintain a cohesive brand identity across all channels Required