Digital Product Manager, Content Operations

AAA is hiring for a Digital Product Manager, Content Operations to join our team! This position is responsible for driving strategic and operational value across all AAA Club Alliance (ACA) business and service lines by identifying, incorporating and optimizing the use of digital technologies, applications, platforms and data.

The Digital Product Manager must have previous experience with self-service web and mobile experiences. This individual will be responsible for digital products and content operations including our digital content technology stack and D2C digital experiences. The ideal candidate will have a strong background in digital content operations, a deep understanding of content management systems, and a proven ability to drive content strategy and execution.

At AAA, your success is our success. What we can offer you:

• A competitive salary commensurate with experience
• Annual Bonus + Annual Merit Increase Eligibility
• Hybrid schedule available
• Comprehensive health benefits package
• 3+ weeks of paid time off accrued during your first year
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

What You'll Do:

• Align with key business stakeholders on digital product/solution requirements and desired benefits/outcomes. Develop clear understanding of user journeys/needs and feature/function trade-offs to achieve maximum benefits at each stage of product/solution release.
• Identifies digital product opportunities and develops existing digital products.
• Oversee and optimize the performance of our content technology stack, including Adobe Target, Sitecore XM Cloud, Sitecore DAM, and Sitecore CDP.
• Develop and execute content strategies aligned with business goals; Define and implement best practices for content creation, organization, and distribution.
• Work closely with stakeholders to ensure content quality, consistency, and relevance.
• Define and manage overall product/solution go-to-market approach, roadmap and budget/investment needs and adapt as needed to meet changing business/market requirements.
• Lead/oversee agile product/solution delivery approach with cross-functional teams to launch and execute key strategic digital products/solutions in accordance with the applicable program and project governance guidelines, policies and practices.
• Support and oversee requirements gathering, process mapping/design, conceptual design, business case development, validation, testing, documentation, training and deployment of digital solutions.
• Establishes, reports and manages metrics associated with digital products.
• Manages revenue and cost savings forecast and overall performance of digital products; Manages annual budgets associated with digital products.
• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in Management Information Science, Business Administration, Marketing, Engineering or related field or equivalent. Advanced degree in Business Administration is a plus.
• 8+ years of product management experience on digital products and/or technology-driven solutions.
• 3+ years of experience in content operations, digital marketing, or a related role.
• Deep understanding of product management principles, techniques, and agile methodologies. Knowledge of industry "best practices" related to digital and data solutions.
• Experience with a digital asset management (DAM) is required.
• Experience with Sitecore & Adobe products is a plus.
• Excellent strategy formulation, planning, and presentation, skills
• Ability to gather, sort and analyze data and develop logical conclusions; critical thinking skills.
• Ability to effectively manage a variety of projects and tasks requiring significant interaction with others outside the department with the flexibility to quickly adapt priorities and resources to ever-changing internal and external conditions.
• Strong interpersonal and leadership skills with the ability to interact and build effective working relationships at all levels of the organization.
• Ability to drive change within the organization; ability to build consensus/coalitions amongst diverse (or divergent) interests; act with integrity; build confidence, track record of accomplishments that required strong leadership.
• A strong background in digital technology, online workflow analysis, and ecommerce operations.

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