Digital Marketing Operations Specialist

• Lead the execution of product-level, order-level, and customer specific promotions
• Support eCommerce campaigns by setting up promotions based on eligible products and customers as determined by the online promotion strategy
• Publishes and manages schedule of internal advertisements on the website
• Develop and maintain promotions calendar to manage multiple promotions during a given time
• Be the point-person to build, review, test, and deploy all online promotions and marketing banner ads.
• Conduct A/B testing of ads and onsite content.
• Support competitor benchmarking activities
• Support reporting on results and performance of promotional activity and testing of optimization strategies.
• Setup of promotional and merchandising product labels and product bundles

• 2+ years of experience creating and managing promotions on a day-to-day basis, preferably for a B2B eCommerce site
• Experience in managing publishing of online advertisements (Sitecore Experience a plus)
• Able to manage multiple projects at once and collaborate with various stakeholder groups
• Strong business acumen and can contribute a balanced perspective
• Critical thinker and able to solve complex problems
• Knowledge of eCommerce conversion funnel optimization advantageous. Knowledge of eCommerce platforms and promotion engines; direct experience with SAP Commerce (Hybris) is a plus
• Knowledge of Content Management and/or Digital Asset Management platforms; direct experience with Sitecore CMS or Informatica DAM is a plus
• Experience in data aggregation and analysis is a plus
• SEO experience is a plus

• Exceptionally good time management skills and the ability to prioritize work and meet deadlines
• Exceptionally good attention to detail and accuracy
• Customer service oriented and ability to work with complex issues
• Ability to plan and arrange activities
• Exceptionally good interpersonal communication skills
• Exceptionally good written and verbal communication skills
• Ability to maintain confidential and sensitive information
• Ability to work in a team environment
• Ability to multi-task
• Establish productive working relationships at multiple levels within the organization

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