Digital Marketing Manager
Aliaxis Expired |
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Huntingdon, UK |
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The Opportunity/Role
Reporting to the Head of Marketing Operations, you will be the UK champion and owner for all digital marketing projects and introduction of best practice. By defining proposing and implementing a digital strategy for all our UK websites over a 1-3 year planning horizon in collaboration with our EMEA organisation.
You will also be responsible for the ownership and maintenance of the PIM and DAM databases alongside being the expert for SEO, SEM and PPC, as they are developed whilst bringing analytics to life by making and implementing recommendations.
Key Responsibilities will include:
Reporting to the Head of Marketing Operations, you will be the UK champion and owner for all digital marketing projects and introduction of best practice. By defining proposing and implementing a digital strategy for all our UK websites over a 1-3 year planning horizon in collaboration with our EMEA organisation.
You will also be responsible for the ownership and maintenance of the PIM and DAM databases alongside being the expert for SEO, SEM and PPC, as they are developed whilst bringing analytics to life by making and implementing recommendations.
Key Responsibilities will include:
- Contribute towards the development of the long-term digital strategy of Aliaxis UK to identify areas of improvement for both internal efficiencies and customer facing support across a 1–3 yr. planning horizon
- Project lead on Aliaxis UK digital initiatives and collaborating with EMEA colleagues on the suitable digital projects
- Ensure current and new assets used in digital channels are compliant with PIM and DAM requirements. Is responsible for the ongoing maintenance, update and accuracy of all data and assets contained within the PIM and DAM system for Aliaxis UK
- Responsible for the creation of digital KPI dashboards and digital reporting to enable decisions to be made on the value of digital activity, marketing campaigns and ongoing digital solutions
- Follows brand guidelines to build and develop website pages and site content
- Minimum CIM level 4 Certificate in Professional Digital Marketing – preferably Level 6 Diploma in Professional Digital Marketing
- Minimum 5 years digital marketing solutions experience.
- Experience of working in a large corporate environment, preferably multi-national in nature.
- 3yrs or more defining digital marketing strategies with demonstrable success of implementations and positive results.
- Experience using software platforms such as Umbracco, PimCore and / or WordPress
- Fluent in CMS platforms and best practice
- Agency and budget management