Digital Marketing and Communications Lead
Opus One Winery |
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Oakville, CA, USA |
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POSITION SUMMARY
The Opus One Digital Marketing and Communications Lead is responsible for building relationships and increasing engagement across all digital and traditional communication platforms with the goal of sustaining customer loyalty, growing community, and enhancing the image of Opus One. This role oversees and manages the development and utilization of internal and external written and visual assets for outbound marketing communications including social media, e-mail, and website content. Attention to detail and creativity is required across multiple disciplines including digital marketing, content creation, and outbound communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Content Creation
The Opus One Digital Marketing and Communications Lead is responsible for building relationships and increasing engagement across all digital and traditional communication platforms with the goal of sustaining customer loyalty, growing community, and enhancing the image of Opus One. This role oversees and manages the development and utilization of internal and external written and visual assets for outbound marketing communications including social media, e-mail, and website content. Attention to detail and creativity is required across multiple disciplines including digital marketing, content creation, and outbound communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Content Creation
- Lead the creation of materials necessary for outbound communication in relation to the Omnichannel Communications Calendar, Events, and for the asset library (B-roll, special moments, etc.).
- Manage all photo/video assets within the company's digital asset manager (DAM) and share with the press, trade, and internal teams as needed.
- Schedule and coordinate photography and videography projects for new vintage releases, digital marketing, and social media platforms; inputting the finished results into the DAM with appropriate tags, captions, and alt. text details.
- Collaborate with winery teams to determine annual content needs.
- Schedule and coordinate the cross departmental effort for the creation of new vintage release tasting notes.
- Finalize formal tasting notes creation including collaboration with outside designer for final web PDF's.
- Capture internal headshots for employees upon Human Resource's request.
- Manage content for Instagram, Facebook, LinkedIn, Threads and others as applicable.
- Create and communicate social media plan through shared content calendar.
- Monitor and respond to daily messages and comments from all platforms.
- Monitor social email inbox.
- Compile and deliver monthly metric reporting.
- Ensure Social Media guidelines are up to date.
- Ensure all website imagery, written copy, and content is up to date.
- Manage and conceptualize the creation of content for ‘Opus One Moments' to include updated original copy and images.
- Ensure consumer facing content for new release is up to date and accurate.
- Collaborate with Direct to Market Manager to set up new vintage releases for the storefront, upload PDFs, and tasting notes and videos.
- Collaborate and execute on internal teams' webpage needs (HR, GR, Sales, etc.).
- Contribute to website strategy (SEO, UX design, etc.).
- Collaborate on image selection and copy refinements for email campaigns supporting DTC, Domestic Sales, Guest Relations, etc.
- Support omni-channel campaigns and events with social media, email, and the website when applicable.
- Support the integration and implementation of new digital strategies, systems, and platforms.
- Align and activate Global Partnership and other departmental activity with departmental communications.
- Contribute to the creation of membership program needs, including printed collateral and gifting strategy.
- 3-5 years' experience in content creation and management
- BA/BS degree with a focus on marketing, communications, journalism
- Technical expertise in website content administration
- Experience with Microsoft Office Suite
- Customer service experience, preferably in the wine industry
- Strong organization and communication skills
- Must be at least 21 years of age.
- Experience with digital reporting and processing solutions like Commerce 7, Klaviyo, Hubspot, Canto, and Hootsuite
- Experience collaborating with business stakeholders
- Fluency in other languages
- Collaboration - Reaches consensus about goals and methods for completing projects or tasks.
- Growth and Potential (A Great Place to Work) - Displays an ongoing commitment to learning and self-improvement, with particular emphasis on developmental areas that are job and/or organization-relevant.
- Integrity and Trust - Personally models behaviors that underscore the importance of honesty, truth, respect, and fairness in interpersonal relations; creates a supportive work environment.
- Job Performance - Displays specialized and/or in-depth skills, knowledge, or judgment associated with the position.
- Growth and Potential - Displays an on-going commitment to learning and self-improvement, with particular emphasis on areas of development.
- Reliability and Time Management - Arrives at work and/or meetings on time, ready to take action on responsibilities.
- Stewardship - Promotes and supports the individual and collective well-being of everyone at Opus One.
- Workplace Safety - Complies with all workplace safety regulations, including cybersecurity.