Digital Graphics Manager
Marchex Inc. |
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Remote, USA |
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Job Overview
As a Digital Graphics Manager at Marchex, you will play a critical role in shaping the visual identity of our brand across all digital platforms. This role is focused on creating compelling visual content that supports our marketing, sales, and product initiatives in the highly competitive B2B enterprise software market. The ideal candidate will have strong creative capabilities, combined with an understanding of the software industry, enabling them to translate enterprise solutions into clear, engaging, and effective visual communications.
Job Impact
In this role, you will significantly influence how Marchex is perceived in the market, ensuring that our visual content resonates with enterprise-level decision-makers and drive brand consistency while contributing to our overall marketing effectiveness. Your efforts will directly impact the company’s growth and positioning by designing and implementing digital graphic tactics to reach and engage key personas across automotive, home services, and healthcare verticals. The impact of this effort will be realized in increased lead generation, improved customer engagement, and the overall strengthening of our brand presence in the enterprise software space. In addition, you will be on the leading edge for marketing unique Artificial Intelligence (AI) technology to the B2B enterprise software market.
Outline of Duties and Responsibilities
Education
As a Digital Graphics Manager at Marchex, you will play a critical role in shaping the visual identity of our brand across all digital platforms. This role is focused on creating compelling visual content that supports our marketing, sales, and product initiatives in the highly competitive B2B enterprise software market. The ideal candidate will have strong creative capabilities, combined with an understanding of the software industry, enabling them to translate enterprise solutions into clear, engaging, and effective visual communications.
Job Impact
In this role, you will significantly influence how Marchex is perceived in the market, ensuring that our visual content resonates with enterprise-level decision-makers and drive brand consistency while contributing to our overall marketing effectiveness. Your efforts will directly impact the company’s growth and positioning by designing and implementing digital graphic tactics to reach and engage key personas across automotive, home services, and healthcare verticals. The impact of this effort will be realized in increased lead generation, improved customer engagement, and the overall strengthening of our brand presence in the enterprise software space. In addition, you will be on the leading edge for marketing unique Artificial Intelligence (AI) technology to the B2B enterprise software market.
Outline of Duties and Responsibilities
- Creative Digital Strategy and Development.
- Collaborate with marketing, product, and sales teams to develop visual content that aligns with the company’s go-to-market strategy.
- Create and maintain a visual identity that reflects Marchex’s position as a leader in the AI and Conversational Intelligence enterprise software market.
- New website visual design and on-going web graphics support.
- Design the visual aspects of digital assets tailored for B2B marketing, including whitepapers, case studies, product brochures, web banners, landing pages, and email templates.
- Develop corporate templates for recurring assets to ensure consistency and efficiency.
- Produce short-form video content for social media platforms and corporate communications, focusing on thought leadership, product demos, and/or client testimonials.
- Collaborate with demand generation, product marketing, and sales teams to ensure visual content supports lead generation and customer acquisition.
- Work with external agencies or freelance talent for specialized content when needed.
- Coordinate the production of assets for campaigns, product launches, and industry events.
- Ensure all visual content adheres to the company’s brand guidelines.
- Periodically update the Marchex Brand Strategy & Guidelines to reflect changes in market positioning or product offerings.
- Stay current with the latest design and video production tools, including emerging AI-based tools that are relevant to B2B content creation.
- Analyze, recommend, and implement a manage digital asset management (DAM) system to support our sales teams.
- Monitor, analyze, and report on the performance of visual content across the company’s digital channels.
- Provide insights and recommendations based on the effectiveness of visual content in driving lead generation and conversion.
Education
- Bachelor’s degree in graphic design, Visual Arts, Marketing, or a related field.
- Advanced degrees or certifications in digital marketing, visual communication, or B2B marketing are advantageous.
- Minimum of 5 years of experience in graphic design, with significant experience in a B2B environment, ideally within the enterprise software sector.
- Proven experience in managing the design of content that supports sales cycles and enterprise-level marketing strategies.
- Experience working with cross-functional teams, including demand generation, product marketing, and sales.
- Proficiency in graphic design software and relevant video editing tools.
- Strong understanding of digital marketing channels used in B2B software, including content marketing, account-based marketing (ABM), and social media platforms like LinkedIn.
- Knowledge of HTML/CSS and basic web development.
- Strong creative vision with the ability to translate complex software solutions into clear, compelling visual content.
- Ability to balance creativity with an understanding of the enterprise software sales process.
- Excellent attention to detail, particularly in designing materials that convey technical information.
- Strong communication skills, with the ability to clearly articulate design concepts to senior stakeholders.
- Ability to manage multiple high-priority projects and deadlines.
- Must have a strong portfolio showcasing a variety of B2B-focused design work, including enterprise software branding, web design, whitepapers, infographics, and short-form video content.
- Examples of successful campaigns demonstrate the ability to create impactful visual content that drives engagement, leads, and sales.