Digital Content Specialist
Vollrath |
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Sheboygan, WI, USA |
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Description
The Digital Content Specialist will compile, organize, and deliver quality and consistent content and data through various work streams based on management priorities, policy directives, and goals. This role will work closely with other departments, such as marketing, and engineering, to ensure product data, copy and image content accuracy. Responsible for reviewing and analyzing websites, and digital shelf channels for SEO improvements to increase product searchability and buy box probability.
Job Responsibilities
The Digital Content Specialist will compile, organize, and deliver quality and consistent content and data through various work streams based on management priorities, policy directives, and goals. This role will work closely with other departments, such as marketing, and engineering, to ensure product data, copy and image content accuracy. Responsible for reviewing and analyzing websites, and digital shelf channels for SEO improvements to increase product searchability and buy box probability.
Job Responsibilities
- Creates and manages business rules, processes, and workflows directly in the PIM to support standard work processes and quality improvements.
- Supports governance of product data standardization, quality & delivery based on customer, system & process requirements.
- Partners with the sales organization to ensure accurate product information within 3rd party data systems.
- Collaborates with a cross-functional team focusing on accurate data linking that drives E-commerce efficiency, data accuracy, and speed to market.
- Serves as a subject matter expert on GS1 and Industry Standards for Product Data.
- Defines, measures, and reports key performance indicators and metrics for product data quality.
- Collaborates in the integration of platforms comprising the Product Information Management System (PIM) Ecosystem including, ERP, DAM and newer technologies.
- Maintains the Digital Asset Management System (DAM) keeping all assets organized, current and easily accessible.
- Work with all functional departments to assure proper use and adherence to corporate intellectual property requirements.
- Other duties as assigned.
- Bachelor’s Degree in Marketing, Communications, Writing, or a related field.
- 3-5 years of Experience managing a product data pipeline from source to delivery.
- Experienced user of Microsoft Office; Outlook, Word, Excel, Power Point.
- Experience with mass email systems, CRM systems, and website content management systems.
- Advanced Microsoft Excel experience (formulas, pivot tables, macros & VBA).
- Preferred Applications: PIM (Salsify), DAM (Widen), CMS (Kentio).
- Excellent written and oral communication abilities.
- High attention to detail.
- Ability to interact with various functional areas at management levels.
- Must possess solid planning skills and have ability to organize time and multiple ongoing projects.
- Ability to interpret, analyze, and present statistical data.