Digital Content Production Specialist

Job Description:

The Digital Content Production Specialist (DCS) is responsible for the maintenance of digital content on crowe.com and systems that support crowe.com. They will ensure content best practices and governance rules are enforced. The DCS will work in a collaborative team environment to maintain digital content and troubleshoot technical issues on crowe.com.

Primary responsibilities/duties:

• Responsible for enterprise site-level content authoring in Sitecore; build page layouts using modular templates; update textual and interactive content based on brand standards and stakeholder inputs.
• Maintain content and metadata created in the digital asset management (DAM) system; prepare content audits for pages and assets to be archived.
• Test crowe.com from a content author and end-user perspective during regularly scheduled deployments, major enhancements, and/or platform upgrades.
• Write and maintain detailed documentation for content authoring processes; communicate updates to the team.
• Review internal site search performance by gathering insights, recommend updates to address opportunities and gaps on web pages, and implement changes based on industry best practices.

Qualifications:

• Bachelor’s degree in marketing or related field
• Requires 4 years of Marketing, Website Management, or related overall experience. An applied working knowledge of marketing or digital content production in B2B or professional services a plus including a minimum of 2 years hands-on experience and strong understanding of Sitecore page content authoring.
• Ability to troubleshoot content authoring and front-end functionality issues using web debug tools.
• Experience with HTML5, CSS; familiarity with JavaScript.
• Experience in mobile and tablet site testing, cross-browser compatibility, accessibility, and web standards, including image optimization.
• Uphold general standards of website performance including running quality checks of published pages.
• Solid understanding of user experience design, web conventions, and information hierarchy.
• Familiarity with projects using agile methodologies, Scrum and Kanban frameworks.
• Proficiency with Microsoft Office products.
• Familiarity with SEO best practices.
• Familiarity with Adobe Creative Suite, including Photoshop, for basic image formatting and editing and Acrobat, for PDF creation.

Required general skills

• Ability to self-manage multiple projects with tight deadlines and a high attention to detail.
• Excellent communication and interpersonal skills, with ability to building trust, listen, and ask effective questions with the goal to create a scalable and reusable business solution.
• Innovative thinking and the ability to leverage past technology experience to be successful in a fast-paced environment.
• Exhibit an enthusiastic and proactive attitude, as well as comfort with working in a corporate setting.

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