Digital Content Marketing Manager

Ripple Junction, an industry leader in licensed apparel and accessories, is seeking a Digital Content Marketing Manager to inspire pop culture fans to wear what they love! This person will execute the overall company content strategy including, photography, copy, and social media assets that will be leveraged across all eCommerce platforms. This digitally savvy individual will be responsible for enhancing Ripple Junction’s online presence by ensuring our digital shelf reflects brand standards and delivers a consistent and impactful message to our consumers that leads to sales.

This position will be located in our West Chester, OH office

A Day in the Life

• Proactively manage content within the content management system (PIM/DAM) and take ownership for quality and accuracy.
• Partner with external and internal software engineers, product managers, business stakeholders, UX designers and other teams to produce and publish compelling content.
• Ensure online content supports SEO goals, our brand standards, web style guidelines and legal and compliance requirements.
• Incorporate learnings from analytics data into the development of content.
• Optimize meta-data and on page content based on priority keyword focus.
• Be a pop culture enthusiast and create product information and shareworthy content that is relevant to help promote Ripple Junction products
• Leverage tools and resources to write best in class eCommerce product information and apply to Ripple Junction’s product listings across all websites.
• Manage and execute graphic requests for new items specifically around item assets and content.
• Graphic design for social and paid content
• Assist in educating organization on eCommerce and digital content best practices, trends and opportunities.

Must Haves

• College Degree in a related field, Graphic Design, Marketing,
• Minimum of 5 years of graphic and content experience
• Experience working in an eCommerce environment
• Familiarity with eCommerce platforms such as Magento or Shopify
• Familiarity with PIM and DAM systems like Salsify
• Proficient with Excel and Microsoft Office 365
• Must be located in the greater Cincinnati area

Nice to Haves

• Copy writing Experience
• Understanding of digital trends, tools and data-driven marketing
• Experience with content management, familiarity with SEO and hands-on experience with keyword tools

Your Know-How

• Pop culture enthusiast
• Strong attention to detail
• Highly self-motivated and strong team player with a strong worth ethic
• Ambitious, positive attitude
• Ability to manage multiple tasks simultaneously
• Willingness to learn and master new tasks

Visit Job Website