Digital Content Manager

Molson Coors is seeking a Content Manager for the newly created Enterprise Content Management team within the Molson Coors Digital Department. The Content Management team is designed to guide and manage digital assets and workflows, while overseeing enterprise content strategy implementation, and day-to-day system operations.  This includes helping identify areas for continuous improvement, implementation of new processes, working cross functionally (Brand/Field/Shopper Marketing, eCom, In-House Creative, external agencies, etc.) and supporting the cloud and on-site infrastructure required to operate the enterprise content system.

The successful candidate will have experience with digital asset management systems, project management, and process governance.  They will also have experience working with cross-functional teams, managing needs of multiple brands and executing projects for content creators and users.  They will also advocate for field sales, distributors, eCommerce, and digital operations to ensure that their needs are considered when content is created, share best practices for content across brands, and ensure that our brands are showing up consistently across all regions and channels.

The Responsibilities: 

• Facilitates content strategy across all channels, serving as liaison between brand, content creation, and content activation
• Leads cross-functional conversations between brand, innovation, sales, field marketing, shopper marketing, design team, and eCom on go to market planning, timeline, and creative requirements
• Captures content creation and activation timelines for assigned brands into an integrated enterprise content calendar  
• Ensures projects start/end on time and helps close gaps
• Hosts check-in meetings to discuss progress, timing, and ensure alignment across the teams
• Facilitates content gathering as content creators are briefing agencies and supports creative development process as needed
• Helps locate content for reusability
• Ensures assets are tagged correctly
• Ensures awareness to downstream partners for assets available on the DAM  
• Facilitates content gathering process for necessary inputs to brief SEO agency
• Brief & collaborate with SEO agency for Product Description Pages
• Leads online content planning for B2B and B2C
• Facilitate approval process for eCommerce content
• Coordinates across category management for B2B
• Support eCom through creative development & approvals (eCom leads)
• Pulls starting graphics for eCom as options to reuse existing content
• Performs manual reviews of content, reviews monthly reports to optimize content
• Guides content stakeholders on MCBCs standards and governance
• Partners with PIM and DAM leads on driving continuous improvement
• Facilitates uploads to DAM for select infrequent Content Creators
• Ensures content uploads are happening in a timely manner
• Reviews digital KPIs, reporting out to cross-functional teams and providing insights and analysis to support next steps
• Facilitates branded content audits in collaboration with brand marketers

The Other Qualifications: 

• Minimum of 3-5 years related work experience in content asset management, digital marketing, or integrated marketing
• Strong analytical skills; capable of interpreting data to improve content effectiveness and recommend optimizations
• Experience managing and launching digital projects and campaigns across multiple platforms (Web, Mobile, SEO/SEM, eCom, Display).
• Ability to interpret and analyze data from multiple sources across digital marketing campaigns (i.e. email, display, search, social, video, mobile) for the following criteria: open rates, click through rates, response rates, web site conversions, etc.
• Analysis and interpretation of metrics and campaign results, and being able to formulate key insights and actionable recommendations.
• Successful prior experience working with teams to translate objectives into functional strategies and tactics
• Knowledge of and experience in the consumer brands industry and/or product marketing desirable
• Commitment to results; ability to incorporate new learning into existing plans and act decisively.
• Experience in application of digital asset management and/or cloud technology
• Deep understanding of rights management and administration

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