Digital Content Lead

Purpose of the Role

This is a hands-on role. You will coordinate and participate in Ofcom’s daily publishing process, managing time scales and resources. You will oversee the delivery of large publications as well as longer-term strategy projects, review content across the website and help realise our commitment to making Ofcom’s website accessible and user friendly. You will lead and support a small team of two dedicated Digital Content Producers.

The role involves engaging with teams across the organisation to support them creating and setting up accessible content.

You will be a calm, confident communicator, able to build strong relationships across the organisation and beyond.

Your key responsibilities

• Leads on and manages production workflows for digital content, ensuring that outputs are high-quality and on-brand
• Line manages two dedicated Digital Content Producers, helping to co-ordinate and support their work and develop their professional lives
• Oversees, coordinates and participates in the daily publication process, ensuring quality, collaboration, accuracy and timely delivery of all publications
• Plans and prepares content for publication, ensuring quality, branding, accuracy and timely delivery
• Builds and manages our content health and strategy work, ensuring information is written in plain English and up to date
• Works alongside the Communications team to ensure the scope, requirements and outcomes of digital content are identified at the outset
• Works with the Digital Product and Delivery Manager and Insights and Evaluation Lead to help meet content KPIs
• Communicates the work of the Digital team and the wider Communications team across the organisation, acting as a positive ambassador for our work internally.
• Works closely with the Editorial Manager to keep content fresh and ensure it is right for the target audience
• Understands and champions accessibility and content standards within the team and beyond
• Supports the Digital Product and Delivery Manager, contributing to online development projects
• Keeps up to date with best practice in digital communication
• Builds effective and supportive relationships with other teams within Ofcom

The skills, knowledge and experience you will need for success

• Experience of digital publishing using an enterprise level CMS with significant volume of output
• Experience of editing and tailoring content for specific audience
• Experience of working to tight deadlines in a high-pressured environment
• Experiencing of coordinating a significant workload and a small team, planning and ensuring availability of resources
• Evidence of UX and improving the delivery of a digital service
• Experience of delivery of content projects with measurable benefits
• Experience of implementing SEO techniques
• Knowledge and application of accessibility best practice
• Experience of using cloud-based campaign mail software such as Campaign Monitor, MailChimp, Dotmailer or similar
• Experience of using a variety of digital tools to support the delivery of a high-end websites, e.g. Siteimprove
• Experience of delivering significant project volumes to very tight deadlines
• Experience of coaching and managing a team
• Knowledge of HTML and browser and user interfaces
• Knowledge of Adobe creative cloud
• Confidence in representing yourself and the digital team to various internal and external stakeholders
• Appreciation of and desire to promote Ofcom's values
• Some out of hours cover will be required
• A working knowledge of the media and communications sectors
• Line management experience would be advantageous

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