Digital Commerce Content Specialist

Job Description Summary:

Plan and coordinate execution and publication of product display page content for corporate brand websites and retail .com’s. ; Collaborate with cross-functional teams to ensure product and enhanced digital assets are executed in a timely manner.  Actively plan and engage in product photo shoots to ensure delivery of quality assets.

Responsibilities:

• Maintain master product tracker to ensure tmely planning, execution, and delivery of best-in-class digital product copy, images, videos, and other enhanced content to corporate brand websites and retail.com’s.
• Organize and maintain the source content management solution to effectively collect, store, and distribute up to date product copy, images, and other relevant digital assets to respective sites for new product launches, promotional products, and existing product refreshes.
• Ensure product page content aligns with retailer requirements and brand guidelines.
• Review PDP’s after go live to ensure accuracy and completeness.  Resolve issues identified.
• Periodocally audit e-commerce product page content and competitive PDP’s to identify areas of opportunity.
• Work with product development teams to ensure product samples are provided on time.
• Work with the Creative Services team to schedule product shots to meet digital commerce deadlines.
• Draft and submit Creative Briefs requesting content for PDP carousel images and other A+ content digital assets.  Work with Creative Services to schedule photo shoots and hire talent.  Actively engage in photo shoots to ensure the required assets are being captured.  Track photo shoots throughout the process to ensure on-time completion and quality of digital assets.
• Draft and submit requests to have the Creative team design informative graphics and enhanced content created for all products prior to launch.  Provide product as needed.
• Troubleshoot issues that arise in either creation or publication of product page content.
• Explore opportunities to optimize the product detail pages and maximize retailer .com scorecards by partnering with sales on account specific goals and working with creative on innovative ideas.

Knowledge/experience, skills, ability & attitude:

• College Degree Required
• Master of Business Administration (MBA) is a plus.
• Strong knowledge and proficiency of Microsoft Office, especially Excel required.
• Digital asset management (DAM) expierence is a plus.
• Platform knowledge of Salsify, and Amazon Vendor/Seller required.
• Platform knowledge of Syndigo and Shopify are a plus.
• Understanding of the basics of online retail, customer journey, and user experience.
• Strong planning, organization, communication and attention to detail are essential.
• Analytical thinking needed to track content and optimization performance.

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