Digital Assets Content Manager

The overall remit of Visual and Content Management Services is to design, deliver, commercialize, and operate scalable capabilities that support The Coca-Cola Company’s (TCCC) continued delivery and innovation of digital content across digital channels worldwide, and includes capabilities such as Social Content Activation, Digital Experiences, Digital Shelf & eCommerce Capabilities, and Digital Asset Management.

This global team within the Platform Services Organization is focused on serving Marketing and Public Affairs, Communications & Sustainability (PACS) teams worldwide with the right solutions enacted at the right time to help these groups deliver their messages more efficiently and more effectively around the world.

Reporting to the Digital Assets Director, the Digital Assets Content Manager will be responsible for the on-going efforts to strategically build and maximize key stakeholder relationships, increase awareness and effective adoption of the DAM (Digital Asset Management) capability, and lead content operational strategy and management across operating units and with TCCC creative agencies. The Content Manager will work internationally and cross-functionally to build and activate a community who leverages the Digital Assets capabilities to drive creative inspiration and reuse. Within this community, the Content Manager will foster a network of champions who will advocate for the capability and help drive its objectives across the system.

What You’ll Do for Us

• Creative Process Acumen & Engagement– Build knowledge of TCCC creative processes, routines and stakeholders to be able to position and lead the Digital Asset capability within the creative content framework
• Content Operations - Partner with Operations Lead to optimize content management processes and routines, across the globe with operating units and agencies, for effective and efficient management. Develop content pipelines and ensure broader teams are aware of content needed to onboard into the content ecosystem.
• Content Strategy – lead platform content strategy overseeing the platform homepages, content amplification approach, and content store offering
• Effectiveness – Help customers maximize value from the Digital Assets capability to meet their business objectives as well as broader TCCS objectives; Work with customers to identify and prioritize gaps between the Digital Asset capability and business needs; Foster an active Digital Assets community that shares best practices, measurement insights and lessons learned.
• Adoption – Onboard and educate customers on the Digital Assets capability and help them begin to change behavior to leverage capability in alignment with strategy; ensure they get the support they need to fully onboard.
• Advocacy – Develop a network of champions who will advocate for the capability and help drive its objectives across the system
• Relationships – Establish, build, and maintain strong relationships with key stakeholders (associates, agencies and bottlers) to drive strategic objectives for Digital Assets; maintain inventory of customer contacts and log advocates and detractors. Engage broadly in learning and discussion across related parts of the business to under the work of the teams that would benefit from the capability.
• Awareness – Understand market conditions and business objectives of potential customers and raise awareness of the Digital Assets capability and how it will help potential customers achieve those objectives
• Capability Expertise – Maintain expertise on asset and rights management processes, metadata model, and user functions within the platform
• Capability Evolution – Serve as a conduit between customers and the Digital Assets capability team by communicating gaps between business objectives and the capability offering and plans to address those gaps; service a user voice during user acceptance testing
• Communications – Craft and distribute consistent communications to keep users and potential adopters updated on the capability. Leverage communication channels to foster community engagement, drive adoption and seek ongoing capability feedback.
• Customer Satisfaction – lead customer satisfaction measurement strategy and results
• Training – Establish and maintain training approach for capability and conduct live training sessions and user resources as needed

Qualifications & Requirements

• Education: Bachelor’s Degree
• 5-8+ years leading engagement globally for a Digital capability across 2000+ customers
• Strong relationship building skills with a customer service focus
• Strong oral and written communication skills, with experience in creating marketing communications content
• Ability to prioritize and plan customer contact points based on business objectives
• Ability to interpret customer satisfaction reports and develop a strategy and plan for addressing concerns
• Experience with marketing creative processes across TVCs, print, digital, and point of sale
• Experience with content strategy and content management
• Experience with digital asset and rights management processes
• Experience with digital asset and customization technology solutions
• Experience with developing and delivering training
• Self-starter requiring minimal supervision

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