Digital Asset Specialist

Position Summary

The Digital Asset Specialist oversees the day-to-day management of our Digital Asset Management System (DAM) and manages data related tmarketing and creative services workplans. This role involves close collaboration with internal departments and external resources tensure effective collateral management, distribution, and data optimization across relevant channels for maximum utilization and visibility. Responsibilities alsinclude optimizing data internally for Metrolina systems and external SEefforts.

Job Description

• Digital Asset Management (DAM) and Product Database Management:
• Oversee the DAM system and product database.
• Analyze and cross-reference data points treport weekly product availability tthe creative team.
• Maintain and update dashboards and reporting tools tdocument and track marketing/creative assets and timelines.
• Process Optimization and Collaboration: Streamline processes and integrate multiple systems tenhance asset visibility and efficiency for Metrolina.
• Align marketing photography initiatives across departments (RD, IT, Production, Procurement, Shipping, and Sales).
• Collaborate with marketing retail managers tupdate and maintain retail customer marketing collateral.

Support and Communication:

• Assist teams with training, best practices, and awareness of marketing tools.
• Manage asset requests and workflow within the DAM and project management tool.
• Provide monthly updates tthe marketing team regarding data and content availability.
• Other duties as assigned.

Minimum Qualifications

• Bachelor’s degree in business, marketing, analytics, or related field.
• 3+ years of experience in managing and analyzing data.
• Familiar with data management and metadata processing within Digital Asset Management Systems.
• Advanced Microsoft Excel Skills.
• Capable of coordinating multiple projects simultaneously.

Preferred Qualifications

Background in project management, including working with a Digital Asset Library.

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