Digital Asset Specialist

PRIMARY PURPOSE:

The Digital Asset Specialist is responsible for managing and governance of enterprise-wide digital assets within the enterprises' Digital Asset Management (DAM) system, WebDAM. This position will continuously and strategically assess and improve the DAM platform and ensure it continues providing value. In addition, this position is also responsible for defining and dictating agency needs for legal requirements, asset research, renewals, expirations, and process documentation to support the ingestion of assets into WebDAM.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Advanced knowledge of industry legal requirements to ensure DAM assets correspond to, and meet documentation requirements including licenses, right-to-use waivers, and any other documentation which will be digitally stored, organized, and used for proof of usage rights.
• Responsible for meticulously maintaining functions within the DAM system. This includes but is not limited to, ensuring assets are uploaded with proper users & permissions; metadata, keywording, cataloging, categorizing, and organization is accurate and consistent; and relevant checks and balances of all contracts and documentation requirements are met.
• Serves as a subject matter DAM expert and partners with operations management and Art Buyer to dictate and implement best practices. This position will define criteria and requirements for integrations, workflows, and processes across the organization (e.g. Digital, Social, PR, Broadcast Video) and within multiple digital asset categories and platforms.
• Govern daily DAM Download Requests with discretion of approvals from internal/external requestors, in relation to usage restrictions, security permissions, and troubleshooting guidance based on various distribution systems.
• Evaluate, develop, and implement efficiencies for ongoing asset management including processing, keywording, and archiving content (both digital and hard media) as required per existing metadata modes, nomenclature standards, taxonomies, and controlled vocabularies.
• Define, dictate, and guide agency teams on process and documentation needed for audits and renewals of expiring assets; stock and licensing for proper rights; and usage and purchasing.
• Partner with Art Buyer to develop and implement changes in business needs for the organization. Ensure compliance within all digital platforms to support the creation and implementation of the roadmap for the future development of the DAM system. Report and analyze measurements of ROI with assets and stay current on industry standards.

MINIMUM REQUIREMENTS:

• Bachelors degree in library or computer science, digital arts, videography or photography, or equivalent experience with digital asset management.
• One (1) years of experience in digital arts, videography or photography or  digital asset management at an agency, in-house or freelance.

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