Digital Asset Specialist

PrimeSource Building Products Inc., a premier specialty branded building products company, has an immediate opportunity for a Digital Asset Specialist (DAS) in our corporate office, located in Irving, Texas. The DAS is accountable for the management and maintenance of the Digital Asset Management (DAM) platform, collaborating with all levels of marketing and cross functional teams on the strategic and tactical visual asset execution. The DAS is responsible for documenting, storing, analyzing, organizing, and cataloging all digital assets, including photos, videos, audio, packaging assets, website and blog content, among others.  Assets are consumed and connected to PrimeSource consumer-facing websites and external B2B/B2C e-commerce applications, etc. Bottom line: you will manage all the organization’s digital visual assets, the technology they’re associated with, how people interact with them, the metadata creation/updates, reporting, and the processes to keep them safe.

The Digital Asset Specialist role requires a unique mix of complex asset collection and analysis, refined communication skills for collaboration with both internal and external partners and project management mastery to drive execution. This newly formed position is responsible for maintaining asset quality, formatting, reviewing, editing/optimizing, centralizing and uploading media & digital assets into the DAM platform, as well as syndication to external systems or clients. The ideal candidate must be a collaborative driver who can assemble and align disparate teams to one goal and be able to juggle multiple priorities and demands from both internal constituents to include IT, Master Data, Product, Marketing, Channel, Sales, e-commerce and support teams.  Consistent engagement with external suppliers and agency partners will be critical to the success of this role, given the extensive mix of proprietary and third-party products within the portfolio and requisite assets required to support the business.

Keys to Success:

• Tech Forward Mindset – You will be taking care of the most valuable files for multiple brands, utilizing a dedicated platform, so functional area expertise with an innovative teaching mindset is paramount.
• Analytical thinking – You will be looking after thousands of files at any given time, so analytical thinking to determine the most efficient and logical way to organize, store, and access assets is critical as you collect information and develop processes for assets.
• Project management – This is a highly collaborative role with masses of information being shared between different people and departments – both internal and external. This means you’ll often be juggling multiple projects at once and should have the skills to do so with ease.
• People skills – An important part of this role is teaching people how to use and manage digital assets, including onboarding users both internal and external. So people skills are a must have.
• Data entry – It comes with the territory and it’s a crucial part of a Digital Asset Manager’s day-to-day job. As it should be—a missing or incorrectly spelled asset label, among other details, directly impacts search and user experience.
• Attention to detail – As has been outlined here, a Digital Asset Manager’s job consists of many organizational duties, so attention to detail is critical.
• Strong communication skills – This is a must-have in any management role, and digital asset management is no exception. As a significant cross functional collaborator – both internal and external – effective communication is essential.
• Flexibility – An ability to adapt to change and work well under pressure are essential skills since projects, campaigns and business objectives will constantly updating and changes can happen rapidly.
• Patience – No one in the organization will be as familiar with your systems and processes as you are. Wholly understanding this and harnessing patience with team members who need a little extra time getting familiar with all the tools available will be to your benefit.

Essential Duties and Responsibilities

• Acquiring, organizing, manipulating and publishing assets for the enterprise by partnering closely with new & existing customers, suppliers & brands to ensure seamless transition of assets.
• Executing content loads and mass asset updates.
• Developing, implementing and continuously updating metadata standards, taxonomy and tagging to optimize system search functionality
• Defining, measuring and reporting on key performance indicators and metrics for product data quality; providing reports and templates to assist with ongoing asset management.
• Serving as a functional advisor and problem solver to stakeholders and new users - assisting them in optimizing their use of the platform and providing continuous training.
• Monitoring, user tracking, fine-tuning and troubleshooting – working closely with IT to implement enhancements and correct bugs.
• Performing daily health checks which includes: asset status, system and database logs for any issues, verify all visual assets and data are synced and available, etc.
• Keeping up to date on current and road mapped DAM features, functionality, and terminology to continuously improve workflows.
• Performing technical troubleshooting between systems relating to role, ensuring assets are backed up to avoid file loss and tracking/monitoring the security of files.
• Documenting processes into technical training manuals/SOPs and maintaining them to support new items as well as item updates.
• Establishing and managing budgets for asset acquisition and creation with potential to lead asset creation (photo/video shoots)
• Candidates for this role must be detail-oriented and have strong communication and multitasking skills.

Education & Experience

• Bachelor’s degree in library/information/computer science, digital asset & media management, marketing or equivalent work experience.
• At least 2 years of experience in managing DAM platforms (i.e. Bynder, Widen, Salsify, or other relevant solutions).

Qualifications

• Technical knowledge required; development skills not needed.
• Knowledge of Adobe Creative Suite and MS Office software (specifically Excel) is highly desired.
• Highly organized, process focused, desire for continuous improvement.
• Exceptional organizational & planning skills to deliver upon deadlines.
• Ability to multi-task and reprioritize in a dynamic environment.
• Strong analytic and problem-solving skills, balanced with creative execution.
• Exceptional attention to detail
• Must have the ability to effectively communicate with a wide variety of internal and external stakeholders.
• Ability to work independently and as part of a team.

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