Digital Asset Manager, XCM

Amazon Cross Channel Marketing (XCM) is seeking an organized and detail-oriented Digital Asset Manager to oversee content, infrastructure, and compliance measures for our digital asset management (DAM) system. This role encompasses managing all digital assets, including photography, graphics, videos, and audio used by XCM, Amazon Subsidiaries, and Global Agencies. As the Digital Asset Manager, you will develop and implement a program management strategy to source assets from various internal stakeholders and make them easily accessible to global partners. Your responsibilities will include developing and maintaining metadata and curation strategies to enhance efficiency for internal teams and external partners using our DAM. You'll collaborate with multiple XCM stakeholders to optimize user experience within the DAM, while establishing relationships and defining workflows to maximize asset availability and discoverability with minimal manual intervention.

In this role, you'll curate unique customer experiences while establishing scalable processes, and create consistent communication channels with partners to provide insights and alignment with brand strategies. You will also act as the main administrator and champion for the DAM tool, providing user support and continually improving the experience for internal and external customers. Supporting teams across multiple divisions, you'll play a pivotal role in defining strategies for scaling asset availability to all partners.

To be successful in this role, you must possess a unique blend of technical expertise, leadership skills, and strategic vision. You'll need to be a proactive problem-solver with the ability to navigate complex systems and workflows. Strong communication skills are essential, as you'll be collaborating with diverse teams and articulating technical concepts to non-technical stakeholders. A keen eye for detail and a passion for organization, coupled with the ability to see the big picture in terms of asset management strategy, are crucial. Adaptability is key, as you'll need to stay ahead of evolving technologies, trends, and industry best practices. Your ability to influence without authority will be vital in driving adoption of asset management best practices across the organization. Lastly, a customer-centric mindset and a deep understanding of how digital assets contribute to brand consistency and marketing effectiveness will be fundamental to your success in this role.

Key job responsibilities

• Administer the day-to-day operations of a global DAM system.
• Define, implement, and manage the full life-cycle, archival, and distribution of digital assets.
• Define, implement, and manage metadata schemas, taxonomies, and user groups.
• Develop workflows for asset ingestion, categorization, permissions management, version control, delivery, and expiration to internal and external users.
• Establish and maintain file-naming conventions and metadata standards across multiple digital asset categories.
• Own the ongoing ingestion, organization, and maintenance of the DAM, ensuring that duplicate, non-compliant, and obsolete files are deprecated in a timely manner.
• Coordinate with cross-functional teams (Marketing, Production, Product, CRM, PR, International, etc...) to build infrastructure that addresses internal and external digital asset needs.
• Manage rights-management details (internal use only, stock-licensing agreements, talent usage, etc.).
• Support internal and external teams with critical and time-sensitive digital asset acquisition requests.
• Administer and manage internal user account creation, permissions, and perform routine user audits to ensure all users follow internal compliance measures.
• Train and onboard new users to the DAM system and assist with questions from existing users.
• Create and maintain a metrics Dashboard for Brand asset
• Metrics report from the DAM as needed
• Developing and updating program documentations and wikis.
• Manage relevant DAM internal and external partners.
• Manage and maintain the production and brand team’s systems and technical infrastructure. Includes system(s) stability, backups, automation workflows, upgrades, troubleshooting, and infrastructure planning.
• Setting up title collection and story board structures, permissions, user access on the DAM.

BASIC QUALIFICATIONS

• Experience using data and metrics to drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• Minimum 5 years’ experience in Asset or Information Management.
• Undergraduate degree in Library Science, Information Science, or Media Production, (or equivalent experience in DAM/MAM operations or admin role), or equivalent non-intern work experience.
• Experience and clear understanding of metadata schemas and taxonomy development, filenaming conventions, database reporting, DAM governance, and rights management.
• Experience with high-volume, high-velocity, large-scale file management (workflow orchestration, file-movement, permission management, etc.)

PREFERRED QUALIFICATIONS

• Experience in digital marketing and content production timelines and process
• Master’s degree in Library Science, Information Science, Archival Science, Marketing, or equivalent experience.
• Strong understanding of asset lifecycles in marketing and post production workflows, metadata application workflows, and knowledge of asset backup best practices.
• Knowledge and experience with DAM solutions (Tenovos, Adobe AEM, Nuxeo, etc.) and experience with high-capacity bulk ingestions.
• Experience with design tools including Adobe Creative Cloud (Premiere, After Effects, Photoshop) Figma, Frame IO.
• History working inside of project management suites (Smartsheet, Box, Asana) and a sound understanding of their relationship to DAM.
• Proficient in documentation and change management throughout a team or organization, including experience educating non-technical stakeholders.

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